Coalition of Immokalee Workers responds to McDonald's

This past week, many people who emailed McDonald's in December asking
the fast-food giant to take serious measures to clean up human rights
abuses in Florida's tomato fields received a "Dear Valued Customer"
email from McDonald's.  In the email, McDonald's and a group of
Florida growers announced what they are calling "rigorous new
practices" to supplement the previously announced (and roundly
criticized) "SAFE" initiative.

The CIW has responded to McD's latest announcement, and you can find
the full text of our response on the CIW website at
www.ciw-online.org.  Here below is an excerpt:

"None of what has been announced addresses the fact that farmworkers
still desperately need immmediate economic relief, a raise in wages so
that they can meet their basic needs and live free of the degradation
that has been the shame of Florida agriculture for so long...

... McDonald's approach as announced deflects the entire burden -- and
cost -- of social responsibility onto its suppliers.  Yet McDonald's
bears at least some of the responsibility for farmworkers' poverty. 
Why?  Because through its high volume purchases, McDonald's has been
able to extract the lowest possible prices for tomatoes from its
suppliers -- and in so doing exert a downward pressure on farmworker
wages -- for decades.

In short, McDonald's profits from farmworker poverty, and so needs to
contribute to its alleviation.  Yum Brands has now clearly recognized
this and is today paying a fairer price for its tomatoes so that
workers who pick those tomatoes can receive a fairer wage.  No new
strategy for social accountability will be complete until McDonald's
recognizes its own responsibility and contributes its share to help
raise farmworkers' unconscionably low wages, too."

You can find the whole statement on our site or by clicking on the
following link: www.ciw-online.org/CIW_Response_to_Mcds.html

Thanks - Coalition of Immokalee Workers



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