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ZNet Commentary
The Paradox Of Pornography February 23, 2006
By Robert Jensen

Pornography's business has always been the exposure of women's bodies for
the pleasure of men, and that was readily evident at the annual Adult
Entertainment Expo in Las Vegas last month.

But also exposed at the sex-industry gathering was the paradox of the
pornography business at this particular moment: At the same time that the
pornography industry and its products are more normalized than ever in the
United States, the images they produce are more brutal and degrading toward
women than ever. How can it be that a once-underground industry that lived
at the margins of society has become mainstream, at precisely the same time
that its sexual cruelty toward women is most pronounced?

The resolution of the paradox offers disturbing insights not just into the
sexual ethics and gender politics of the United States, but into the
underlying values of the entire society.

The AEE -- which attracted 350 exhibitors to the Sands Expo Center, one of
Las Vegas' major convention facilities -- is part industry-insider gathering
and part public spectacle. About 18,000 fans, the vast majority of them men,
paid $40 a day to wait in long lines to pick up autographs from their
favorite women in pornography and be photographed next to them. While fans
indulged their fantasies, pornography producers focused on deal-making,
often sounding as if their business were no different than selling shoes. In
seminars, industry experts talked about improving marketing and retailing
practices to expand market share and increase profits

On the convention floor, most everyone would have agreed with Paul Fishbein,
president of Adult Video News, the trade magazine that sponsors the event:
"[T]he industry is ready to serve the needs of adult retailers, as well as
consumers that seek to celebrate their sexuality."

And "celebrate" they do, with no questions asked. In Las Vegas, no one was
discussing the social implications of the commodification of sexuality and
intimacy in the 13,000 new pornographic videos and DVDs released in 2005.
Questions about the effects of sexualizing male dominance in a $12-billion a
year business were not on the table. This was a venue for self-indulgence,
not self-reflection.

Pornography -- though still resisted by some, from either a
conservative/religious position or, on very different grounds, from a
feminist point of view -- has become just one more form of mass
entertainment in a culture obsessively dedicated to the
pleasure-without-thought-about-the-consequences principle. Not everyone
likes it, but few see it as worth debating.

But the paradox remains: At the same time that it is more accepted,
pornography's content is becoming steadily more extreme. In the "gonzo"
style (those films with no plot or characters, just straightforward sex on
tape) that dominates the market, directors continue to push the edge,
filming increasingly rougher sexual practices involving multiple
penetrations of women by two or three men at a time, or oral sex designed to
make a woman gag, while the language used to insult women during sex grows
harsher. Since legal controls on pornography began loosening in the 1970s,
pornographers have pushed the limits of sexualizing the denigration of
women.

Though the pornography industry loves to talk about growing sales to women
and the so-called "couples market," men are still the vast majority of
pornography consumers in the United States. Producers and distributors I
interviewed at the convention all estimated their clientele was 80 to 90
percent men.

What do these men want to watch? It turns out they like viewing sexual acts
that the majority of women do not want to perform in their lives. While
there is no survey data about women's preferences regarding multiple
penetrations or gag-inducing sex, informal investigation suggests such
things are not common in the day-to-day lives of most people and not sought
after by most women.

So, how can we explain the paradox? People typically do not openly endorse
cruelty or the degradation of women. Yet just as those features of
pornography are more extensive and intense than ever, graphic sexually
explicit material is more widely accepted than ever. How can a culture
embrace images that violate its stated values? Wouldn't a society that
purports to be civilized reject sexual material that becomes evermore
dismissive of the humanity of women? There are two potential explanations.

First, because of the way pornography works, most of the consumers don't see
the material as being saturated with cruelty or degradation; the sexual
pleasure that pornography produces tends to derail critical viewing and
thinking. When consumers are focused on the pleasure, the politics drop out
of view. So, when fans I interviewed said they didn't think the material
they watched embodied male domination and female subordination, they likely
were being honest. They don't see it, because they are too absorbed in
feeling the sexual pleasure to be thinking about such issues.

But some men are quite clear about the gender politics in pornography, and
they like it. Most of the advertising for the gonzo style highlights the
subordination of women -- one company brags it is in the business of
"degrading whores for your viewing pleasure" -- which suggests that's
exactly what some men are looking for.

The second explanation is a painful reminder that, in fact, the United
States is a nation that has no serious objection to cruelty and degradation.
After all, there was no sustained, collective outrage over the revelations
of systematic torture by U.S. military forces, epitomized by the photos from
Abu Ghraib in Iraq. One prominent right-wing commentator compared it
favorably to fraternity hazing rituals, which is not entirely misguided --
fraternity hazing is routinely cruel and degrading, albeit at a much lower
level.

The United States is a society that uses brutal levels of military force,
including the illegal targeting of civilian infrastructure (such as in the
1991 Gulf War, when power, sewage, and water facilities were targeted) and
the routine use of weapons that military officials know kill large numbers
of civilians (such as cluster bombs that continue to kill long after the
conflict is over, as unexploded bombs detonate for years). The culture
celebrates this as evidence of our benevolence as we "liberate" other
countries.

The United States is a society that locks up more than 2 million people,
a higher percentage of its population than any other country,
disproportionately non-white. The everyday conditions under which many of
those human beings are kept in this prison-industrial complex are so harsh
and degrading that leading human-rights groups condemn U.S. prison
practices. The culture celebrates this as evidence of the superiority of our
system of "justice."

And the United States is a society that has built thousands of glittering
temples to unsustainable levels of consumption -- called shopping malls --
in this wealthiest nation in history, while nearly half the world's people
live on less than $2 a day. The culture celebrates this state of affairs as
the wondrous workings of the magical market.

So, there is no paradox in the mainstreaming of an intensely cruel
pornography; pornographers aren't a deviation from the norm. Their presence
in the mainstream shouldn't be surprising, because they represent mainstream
values: The logic of domination and subordination that is central to
patriarchy, nationalism, racism, and capitalism.

What pornography says about sexuality, intimacy, and gender politics in the
contemporary United States is frightening. What it says about our entire
society is even more disturbing.

Robert Jensen is a journalism professor at the University of Texas at Austin
and a member of the board of the Third Coast Activist Resource Center
http://thirdcoastactivist.org/. He is the author of The Heart of Whiteness:
Race, Racism, and White Privilege and Citizens of the Empire: The Struggle
to Claim Our Humanity. He can be reached at [EMAIL PROTECTED] .

***

Dear Friend, ever wonder what you can do--in a concrete way--to make a
difference? We've got two opportunities for you to act.

o This Saturday, February 25, the No New Jails Coalition, of which the
Southern California Library is a member, is holding a letter-writing event
to stop the California Legislature from including 90,000 more jail cells and
2 more prisons in the Governor's infrastructure plan. The event will take
place at the Library from 11 a.m. to 2 p.m.

o On Saturday, March 4, join us at 11 a.m. for an informational meeting/work
day as we begin to turn the Library's garden into a beautiful community
oasis of native plants, herbs, and flowers. The Library recently received
funding from the City of Los Angeles under its Community Beautification
program to restructure our garden. Find out about our plans and give us your
input. Then for those who are willing, stay and help us get going as we
start digging! Refreshments provided. More information will be forthcoming
on our website.

Through our actions, we make a difference.

Michele Welsing
 Southern California Library
6120 S. Vermont Avenue, L.A.
(323) 759-6063 . www.socallib.org

Working for a world where all people have the ability, resources, and
freedom to make their own histories

***

CINDY SHEEHAN & MARTIN SHEEN
ARE COMING TO PASADENA!

SAT, FEB. 25th 7:00 PM
All Saints Episcopal Church, 132 N. Euclid Ave, Pasadena

A Benefit For
The "ARLINGTON WEST" Film and Speakers Program.
Help bring this important message to children across America.

Featured Films
"ARLINGTON WEST"
Excerpt from New Updated Version!

"CAMP CASEY" & "CARLY'S POEM"


Emcee, MIMI KENNEDY...Activist & Actor
REV. ED BACON...Rector, All Saints Episcopal Church, Pasadena
FERNANDO SUAREZ, JANE BRIGHT, BILL MITCHELL...
Gold Star Families for Peace
PABLO PAREDES...War Resister
TIM GOODRICH, JEFF KEY, ROBERT ACOSTA...Iraq Veterans Against the War
STEVE SHERRILL, ED ELLIS...Veterans For Peace
ARLENE INOUYE, MITCH CRIST, JESUS RAMIREZ...CAMS,
Teachers & Students
SONALI KOLHATKAR, DON WHITE...KPFK
SALLY MARR & PETER DUDAR..."Arlington West" Filmmakers


GENERAL TICKETS: $15 or $25 for 7:00 PM Program

PRIORTITY TICKETS: $75 Buffet Reception with Cindy and Special Guests
in the All Saints Forum at 5:30-6:30 PM; food from Middle East & Southeast
Asia:
Also Includes 7:00 PM Event Priority Seating, and an "Arlington West" DVD
Tickets and Info: (323) 650-8166 or www.arlingtonwestfilm.com







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