USA: In Mott’s Strike, More Than Pay at Stake

by Steven Greenhouse, 
<http://www.nytimes.com/2010/08/18/business/18motts.html?pagewanted=1&_r=1&src=mv>New
 
York Times
August 23rd, 2010

Corporate greed, combat it
Mott's Demands Pay Cuts despite $555M Profit - CBSNews
URL: http://www.cbsnews.com/stories/2010/09/06/eveningnews/main6839967.shtml

The U.S. unemployment rate stands at 9.6 percent. 
There are five job seekers for every opening. And 
in many cases those who have jobs are being asked 
to take pay cuts even at healthy companies.

http://www.cbsnews.com/stories/2010/09/06/eveningnews/main6839967.shtml?tag=stack

Mott's Inc.
900 King Street
Rye Brook, NY 10573

For questions, contact Customer Care at 
800.426.4891 from 9 a.m. to 6 p.m. Eastern Standard Time.
http://www.motts.com/ContactUs/

http://www.drpeppersnapplegroup.com/contact/

After nearly 90 days of picketing in the broiling 
sun outside the sprawling Mott’s apple juice 
plant here in upstate New York, Michelle Muoio 
recognizes that the lengthy strike is about far 
more than whether the 305 hourly workers at the 
plant get a fatter or slimmer paycheck.

The union movement and many outsiders view the 
strike as a high-stakes confrontation between a 
company that wants to cut its labor costs, even 
as it is earning record profits, and workers who 
are determined to resist demands for wage and benefit givebacks.


“It’s disgusting, honestly, that they want to 
take things away from the people who made them 
profitable,” said Ms. Muoio (pronounced MOY-oh), 
a $19-an-hour machine operator who has worked at the plant 15 years.


The company that owns Mott’s, the beverage 
conglomerate Dr Pepper Snapple Group, counters 
that the Mott’s workers are overpaid compared 
with other production workers in the Rochester 
area, where blue-collar unemployment is high 
after years of layoffs at employers like Xerox and Kodak.


Chris Barnes, a company spokesman, said Dr Pepper 
Snapple was seeking a $1.50-an-hour wage cut, a 
pension freeze and other concessions to bring the 
plant’s costs in line with “local and industry standards.”


The company, which has 50 brands including 7Up 
and Hawaiian Punch, reported net income of $555 
million in 2009, compared with a loss of $312 
million the previous year. Its 2009 sales were 
$5.5 billion, down 3 percent. With each passing 
week, the two sides have dug in deeper, doing 
their utmost to outmaneuver and undercut each 
other. Rain or shine, dozens of workers picket 
outside the plant each day, standing alongside a 
15-foot-tall inflatable rat and a mock coffin 
emblazoned with “R.I.P. Corporate Greed.”


Rebecca Givan, a professor of industrial 
relations at Cornell, said the strike has taken 
on broader symbolism. “The union wants to tap 
into the public backlash against perceived 
corporate greed,” she said. “The company wants to 
emphasize the depressed local labor market.”


The strike has become so important because of the 
prominence of the brands and because of its 
unusual nature: a highly profitable company is 
taking the rare and bold step of demanding 
large-scale concessions. Unlike previous battles, 
where American manufacturers have often sought to 
cut labor costs by threatening to close plants or 
move operations to the South or overseas, Dr 
Pepper Snapple is not making such threats.


For unions across the country, the stakes are 
high because if the Mott’s workers lose this 
showdown, it could prompt other profitable 
companies to push for major labor concessions. 
Such a lengthy strike is unusual at a time when 
work stoppages have become much less common than 
they once were. Strikes and other work stoppages 
nationwide have plunged in recent decades, to 126 
last year from 831 in 1990, according to the 
Bureau of National Affairs, as unions represent 
fewer workplaces and workers increasingly 
recognize the considerable pain and risk involved in walkouts.


“Companies have asked for concessions throughout 
the history of the labor movement because they’ve 
faced hard times and needed help to survive,” 
said Stuart Appelbaum, president of the Retail, 
Wholesale and Department Store Union, which 
represents the Mott’s workers. “Dr Pepper Snapple 
is different. They don’t even show the respect to 
lie to us. They just came in and said, ‘We have 
no financial need for this, but we just want it 
anyway because we figure we can get away with it.’ ”


Negotiations have not been held since May, and Dr 
Pepper Snapple says it has no intention of 
resuming them. The company has continued to 
operate the plant using replacement workers and 
says that production of apple juice and apple 
sauce is growing each day. Union officials say 
production is one-third of what it was before the walkout.


The Mott’s workers voted 250 to 5 to strike, 
walking out on May 23. They were furious about 
the company’s demands to cut their wages by about 
$3,000 a year, freeze pensions, end pensions for 
new hires, reduce the company’s 401(k) retirement 
contributions and increase employees’ costs for 
health care benefits. Dr Pepper Snapple said it 
was merely seeking to bring its benefits more in 
line with those of its other plants. Even before 
the strike vote, workers were stewing, saying 
that management had begun treating them far worse 
after Cadbury Schweppes, the former owner, spun 
off its American beverages division in 2007, creating Dr Pepper Snapple.


The new management eliminated their bonuses, the 
summer picnic and the year-end holiday party for 
employees’ children, several workers complained.
With the apple harvest getting under way, the 
region’s apple growers are eager for a 
settlement. They are concerned that the plant, 
which traditionally buys half the apples produced 
in the region, will cut back because the plant’s 
output has fallen. “We’ve got the most to lose,” 
said John Teeple, whose orchards produce 100,000 
bushels a year. “We’ve got million of apples about to be picked.”


Justifying the proposed cuts, management says the 
Mott’s workers average $21 an hour, compared with 
the $14 average hourly wage for production, 
transportation and material moving workers in the 
Rochester area. Union officials say that 70 
percent of the plant’s workers earn $19 or less 
an hour and that many are highly experienced and 
deserve well more than $14 an hour.


Dr Pepper Snapple, based in Plano, Tex., has 
sought to win public support by running full-page 
ads in Rochester’s main newspaper. One recent ad 
said, “Mott’s pays more. Would you walk away from 
a manufacturing job that paid you as much as 50 
percent more than you could make elsewhere? 
That’s what union workers did at Mott’s.” (The 
company said that it had offered not to cut wages 
if the workers ratified its offer by April 15.) 
The workers, meanwhile, are incensed that the 
company is demanding givebacks when it posted 
record profits last year and increased its dividend by 67 percent in May.


“Corporate America is making tons of money ­ this 
company is a good example of that,” said Mike 
LeBerth, president of the union local 
representing the strikers. “So why do they want 
to drive down our wages and hurt our community? 
This whole economy is driven by consumer 
spending, so how are we supposed to keep the 
economy going when they take away money from the 
people who are doing the spending?”


Dr Pepper Snapple has vigorously defended its 
stance. “The union contends that a profitable 
company shouldn’t seek concessions from its 
workers,” the company said in a statement. “This 
argument ignores the fact that as a public 
company, Dr Pepper Snapple Group has a fiduciary 
responsibility to operate in the best interests 
of all its constituents, recognizing that a 
profitable business attracts investment, 
generates jobs and builds communities.”


The union is straining to maximize pressure on 
management. It has enlisted several prominent New 
York Democrats including Senator Charles E. 
Schumer and Attorney General Andrew M. Cuomo, who 
is running for governor, to urge the company to resume bargaining.


Tim Budd, a 24-year employee who belongs to the 
union’s bargaining team, said he was shocked by 
one thing the plant manager said during negotiations.
“He said we’re a commodity like soybeans and oil, 
and the price of commodities go up and down,” Mr. 
Budd recalled. “He said there are thousands of 
people in this area out of jobs, and they could 
hire any one of them for $14 an hour. It made me 
sick to have someone sit across the table and say 
I’m not worth the money I make.”


Mr. Barnes, the company spokesman, said the union 
took the plant manager’s words out of 
context.  “We’d prefer that our employees return 
to work, and the door is open for them to come 
back,” he said. “But we’re prepared to continue operating without them.





John Johnson
Change-Links Progressive Newspaper
[email protected]
http://change-links.org
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