Hello Jean

I'm pretty mystified by the jam rolls as well. They're
certainly not as obvious as the other differences the
ads dig at ("pants" versus "trousers" etc.)
The only thing I can think is that the (possibly very
middle-class) advertising scriptwriter thinks of
mini-rolls as being typically working class and
therefore the opposite of what you'd have at "fancy
parties".

The ad DH and I like best is the one you described at
the car-park entrance. Here in Holland we find the top
shelves in the supermarkets are too high for us to
reach because the Dutch are on average much taller
than Brits. We chuckle and say "It's so anti-British"

Hazel (in Oude Wetering, Holland)
(formerly of Southampton UK)

--- Jean Nathan <[EMAIL PROTECTED]> wrote:

> The "little jam rolls" aren't part of the programme.
> They're British made 
> advertisements for Yellow pages at the end of the ad
> breaks in the 
> programmes. They really take the mickey out of the
> differences between the 
> UK and the US by making the 'detective' stupid, like
> when he can't reach 
> across the car to put his parking receipt in a UK
> car park exit machine from 
> a lefthand drive car because it's been designed for
> our righthand drive 
> ones, saying "This is so Anti-American", or
> squatting over the outline of 
> where a dead body has been at a car park exit saying
> "He was hit on the had 
> by a blunt object" just before the car park barrier
> comes down and hits him 
> on the head. All these are amusing except we miss
> the point of the "little 
> jam rolls". I don't believe the ladies in my lace
> group are the only ones 
> with this 'itch to scratch', thinking "What on earth
> are they talking 
> about?"
> 
> I agree, the programmes are far from the truth, but
> as you say, they are 
> very entertaining.
> 
> Jean in Poole, Dorset, UK 
> 
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