http://www.brightcove.com/en/video-platform/solutions/html5

Time Inc. and The New York Times use the service already.

> Brightcove Experience for HTML5
> HTML5 helps website owners harness open standards to deliver video content to 
> devices, such as the Apple iPhone, iPad, and iPod Touch. However, 
> organizations attempting to deliver HTML5 video experiences are struggling 
> with knowledge gaps, technical limitations, and additional development costs 
> that can make it prohibitive to deliver HTML5 video experiences in parallel 
> with other approaches.
> 
> The Brightcove Online Video Platform: Ready for HTML5 and the iPad
> The Brightcove Experience for HTML5 solution eliminates these challenges by 
> delivering a high quality, interactive and fully monetizable video experience 
> to viewers on HTML5-capable devices.
> 
> Automatic Device Detection
> Brightcove automatic device detection dynamically switches between Flash and 
> HTML5 player templates to suit the viewer's device capabilities.

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