Sue Hartigan <[EMAIL PROTECTED]> writes:


WASHINGTON, April 30 (UPI) _ A new UPI poll shows that most computer
users in the United
States see the Internet and Web surpassing all other media in the next
five years as their most
significant source of news and information. 

In a national survey of computer users by the Luntz Research Companies
for UPI, 91 percent of the
600 adults polled say constantly updated news and current information is
important to them and 80
percent predict they'll go online to get it by 2003. 

It is estimated personal computers are in 95 million households
worldwide, and roughly half are
online as well. 

Luntz pollster Andrew Smith says the survey results show the increasing
importance of the Internet
and Web as news media to the computer-savvy. ``It's tremendously
significant and an enormous flip
from how people perceived news on the Net only two years ago,'' he says. 

Sixty-seven percent of those surveyed currently read a daily newspaper
each day and 51 percent
said they also would read an online, personalized newspaper if given the
chance. But 70 percent say
they are unwilling to pay extra for customized news. 

If they could design a ``virtual newspaper'' themselves, 21 percent
would want local news, 15
percent national news and politics, 10 percent sports and the rest would
receive niche information
such as business, entertainment or other news. 

Those surveyed were divided on the accuracy of editorial content on the
Internet compared to other
media sources. Forty-three percent said the Intenet was more accurate,
while 35 percent said other
media were more accurate than the Internet. 

Regarding cyber-accuracy, Smith says Americans still see the Internet as
a volatile environment.
``Legitimate news organizations feeding the Internet are going to be
challenged to overcome that,''
he says. 

Newspaper advertising was viewed as the most credible (39 percent),
followed by television (29
percent) and Internet (12 percent). 

The poll shows 68 percent think newspapers will still play a significant
role in delivering news in five
years. 

American Newspaper Editors Society President Edward Seaton said: ``These
numbers are
encouraging and consistent with our view of what's going to happen with
newspapers. Sixty-eight
percent is very close to what you see now in terms of newspaper
readership in the general
population.'' 

Seaton, Editor-in-Chief of the Manhattan Mercury in Manhattan, Kan.,
says the Internet is different
from the ink-and-paper medium because it focuses on niche information.
``I'm an international news
junkie and I go on the Net every day to see what's happening in Latin
America,'' he says. 

Electronic Frontier Foundation Chairman Lori Fena points out that
electronic mail surpassed the
volume of regular mail 10 years ago due to its low cost and ease-of-use.
Still, she will not write
newspapers' epitaph, suggesting there always will be room for the
printed page. 

Fena says: ``The question is where the page will be printed _ on the
printing press or the desktop
printer.'' 

The Luntz poll data suggests personal computers are a ``gateway
technology'' that can lead users to
embrace other new digital communications tools. 

Seventy-six percent of respondents say they use cell phones or will by
the year 2000. They also use
laptop computers (32 percent) and palm- pilot computer organizers (18
percent). 

Says EFF's Fena: ``Once people invest in the electronic world, there are
a number of gizmos that
become must-have for them to communicate with other people.'' 

The UPI poll of computer users produced these other findings: 

_Two in three (66 percent) consider the computer the most significant
technological invention of the
20th Century. 

_Opinion was split (44 percent to 45 percent) on who has the greater
impact on their day-to-day
lives, President Bill Clinton or Microsoft Chairman Bill Gates. 

_Seventy-four percent say they have a positive opinion of Gates. 

_Research and information are viewed as the most important benefits of
the new technology (66
percent), followed by immediately available news and information (51
percent), shopping and other
personal activities (41 percent) and entertainment (30 percent). 

_A majority (48 percent) have a positive opinion of mega Internet
service provider America Online,
compared to those who feel otherwise (33 percent). 

_Most computer users (82 percent) use online services such as AOL. 
-- 
Two rules in life:

1.  Don't tell people everything you know.
2.

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