Lukasz, the motivation is to highlight the quality of software which Lazarus can produce, and create really simple to use installers for Windows, Mac, and Linux. I noted when I went to setup Lazarus on Mac recently just how difficult I was. The end goal is to draw more people to Lazarus.
Regarding why create a site apart from the main Lazarus site. I think every sane person can understand more sites promoting "brand x" help make that brand both in terms of visibility and average user acceptability. Personally, I am working on (with some friends) a few very large free open source projects (which will be LGPLed) which are soon be released. I am currently working with a broadcast media person who us lending their voice to a few videos we're producing. These videos will be like the one I already post, including annotations and now voice. We will be walking potential Lazarus users through some demos which I feel are particularly nice. As such, I feel like controlling the website where this material is going to be released will help insure the quality of the both the material and its presentation. And finally, in my work I tend to make heavy usage of anything which makes life easier, and this includes many of the great language features Sven Barth on which has been working for years. Heavy usage of things like generics with constraints, class and record helpers, implicit/explicit conversion (for example controverting TColor implicitly to TColorB or THSL). I realize that not every either has as versions of Free Pascal and Lazarus with support for these features, and as I what I do is well received, I also want to make it easy for people to get versions of which support these features, with the least amount of trouble (bugs). So I would like to push Lazarus forward and help people get the newer versions. I'll leave you with a small clip of the new advanced drawing interfaces we'll be releasing, which are a much smaller part of one of the afore mentioned projects. http://www.getlazarus.org/videos/crossgraphics/
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