When A Chairman Isn't A Chairman: Part Three Of The Riddler Trilogy
>From www.twohundredpercent.net

If the Insolvency Service (IS) had wanted to really punish Preston North End
"chairman of football" Peter Ridsdale for his recently-revealed derelictions
of directorship duties, they would not have stopped at barring him from
holding company directorships for seven-and-a-half-years. They would surely
have barred him from any personal PR-activities. No set-piece interviews by
compliant journalists about how Leeds United wasn't his fault, or how he
'saved' Barnsley and Plymouth Argyle (and CERTAINLY nothing about any
five-figure monthly salary he might or might not have been paid at Plymouth
while Argyle office staff went unpaid). In fact, if the IS had banned
Ridsdale talking about himself in any conceivably public forum, it would
guarantee that Ridsdale would not be a naughty financial boy again. Ridsdale
was this week found by "Company Investigations North, part of the IS" to
have "acted improperly and in breach of his duties" as a "director of WH
Sports Group Ltd.", WHSG was his "football consultancy firm" which went pop
in April 2009, during his particularly fraught time as Cardiff City
chairman.
 
This is financial law euphemism for Ridsdale trousering WHSG's money. The
Manchester-based branch of the IS found that Ridsdale "caused" (!)
GBP347,000 of WHSG's money to end up in "personal bank accounts in his own
name" between May 2007 and April 2009. The money was "for services provided
to a football club" and was only discovered when said club, Cardiff,
provided the information, as Ridsdale "failed to disclosed the relevant
transactions" to WHSG's liquidators - another breach of his directorial
duties. Oh. and he also 'caused' non-payment of corporation tax, PAYE,
National Insurance Contributions and VAT and non-filing of company accounts
- which couldn't have been that onerous an exercise as the firm was set up
by Ridsdale "to provide sports and leisure consultancy services to football
clubs," and immediately prior to May 2007 Cardiff were their only clients.
WHSG's liquidation story broke on May 30th 2009, as an exclusive in the News
of the World newspaper (NOTW) which, for younger readers, used to be an
occasionally scurrilous Sunday tabloid.
 
"PR-Pete's" initial response was to treat it as a scurrilous Sunday tabloid
exclusive. "The innuendo of a failed business is not only misleading but
bears no relation to the circumstances surrounding either the company's
original reason for existing or the reasons for being liquidated," he told
the local Cardiff press on June 1st. He added that WHSG was "a vehicle for
consultancy fees from Cardiff City Football Club prior to me going on the
club's payroll in October 2007." And he explained that the firm only ever
existed because of former club chairman Sam Hammam, who had hired Ridsdale
in the first place (and if familiarity is starting to breed contempt in
certain parts of South-West England, I'll understand). Ridsdale claimed: "I
would not work for Sam Hammam when he was at the club and I was paid
consultation fees," although he failed to clarify what effective difference
this arrangement made, before adding: "When Sam left.(in January 2007).I
said I would prefer to be on the payroll, and the fees stopped.this was a
way to ensure total transparency at the football club," he continued, words
which would shame him now, if he was capable of the emotion. "WH Sports
Group had no other income and no reason or means to continue to trade."
 
However, this was typical "PR-Pete", in that what he said was true. but not
THE truth. There were at least 374,000 reasons to continue to trade - the
GBP374,000 the firm appeared to owe HMRC when it went under. "Peter Ridsdale
is facing a probe," noted the NOTW in its next edition, evoking some painful
imagery. It added that WHSG "folded with debts of nearly GBP410,000" and
declared, presciently, that "The Cardiff chairman could be disqualified from
being a company director for 15 years if found to have acted improperly in
the collapse of his firm." Ridsdale insisted that all the firm's creditors
would be "paid in full" and that the tax the company owed was "being
discussed and agreed and will be discharged by me personally," which
suggested that he had a spare few hundred thousand pounds lying around in
personal bank accounts. He insisted, according to the NOTW, that this
payment "in full" would avoid an investigation. The company itself, though,
had no obvious problems finding the cash, according to Cardiff City's
accounts, as WHSG had received GBP1,369,490 from the club in the financial
years, 2006/07 and 2007/08.
 
Some observers were a little perplexed as to how WHSG could "earn" GBP1.37m
over two fraught years in Cardiff's financial history, which saw club debts
rise by almost as much, to GBP33m. Commenting on a GBP500,000 bonus the firm
received, football finance blogger the Swiss Ramble asked in March 2010:
"Does this mean (Ridsdale) was effectively given a bonus for increasing the
club's debt?" The more financially literate among Cardiff's support were
perplexed, too, when Ridsdale claimed WHSG met its end through a Members'
Voluntary Liquidation, i.e. that it was a solvent company wound up. One
contributor to the Media Wales on-line forum posted on June 5th 2009 that
when WHSG was wound-up on 22nd April 2009, "Ridsdale and his wife (Sophie,
the only other WHSG director, banned for three-and-a-half years for her
sins) signed a sworn affidavit in front of a solicitor" that the company's
final "Statement of Affairs" was "full, true and complete" and "showed the
company to be heavily insolvent - i.e. it hadn't been wound-up on the basis
Ridsdale is claiming."
 
The statement revealed debts of corporation tax, GBP146,643, PAYE and
National Insurance, GBP111,153 and VAT, GBP115,639 - a total of GBP373,465
which looked uncannily familiar to NOTW readers. The company's total
liabilities were GBP409,900 - a figure equally familiar to them - including
fines levied by Companies House for late filing of accounts. The forum
poster said, correctly as we now know, that the level of these fines
suggested "persistent and serious filing breaches" and concluded, like so
many before and since, that Ridsdale "has been, at best, economical with the
truth," to an extent which "raises questions as to (his) ability to be
chairman of Cardiff City." Such questions soon had higher-profile chums, as
season 09/10 was peppered with winding-up petitions against the club for
non-payment of its taxes. Early in 2010 fans' ire was diverted towards
Ridsdale and Cardiff's board for suggesting that early purchase of 2010/11
season-tickets would fund January Transfer Window expenditure, when the
money eventually staved off (yet) another HMRC winding-up petition.
 
But WHSG continued to lurk in the background. Ridsdale departed Cardiff in
May 2010, leaving behind an occasionally complex trail of debt, as the
Bluebirds lost their promotion play-off Final, thereby missing out on the
Premier League riches which could have paid down the debts (and which many
believe was Ridsdale's Plan A, B and C for doing so). And the Guardian
newspaper's Matt Scott reported on WHSG's failings in his 'Digger' column on
May 26th, highlighting an entry in WHSG's 2007 accounts, signed off by
Ridsdale on March 3rd 2009, of GBP500,000 under "fixed asset investments."
"There was," Scott continued, "no sign" of this figure when WHSG went into
liquidation eight weeks later. He added that this liquidation process
"cannot be concluded, 12 months after it began," because, according to the
liquidators, there was an "investigation in progress."
 
The "fruits" of that investigation, we now know. Ridsdale said that "the
fees stopped" after Hammam's January 2007 departure. But he didn't join
Cardiff's payroll until October 2007. And WHSG didn't stop raising invoices
for their services as, according to the IS, Ridsdale "caused" GBP347,000 of
WHSG-invoiced money to arrive in bank accounts in his name "between May 2007
and April 2009." And the News of the World stories in May and June 2009, of
which "PR-Pete" was so dismissive, were largely accurate. Indeed they were
only out in their under-estimation of liabilities to HMRC, which the IS this
week revealed to be "GBP166,421 in unpaid Corporation Tax, GBP102,279, in
unpaid PAYE and NIC, and GBP173,653 relating to unpaid VAT," nearly
GBP70,000 higher than their stories had suggested. Almost inevitably,
'PR-Pete', the 'Spinmeister' was spinning like a top before nightfall. His
ban wasn't really a ban but a "voluntary undertaking. as a result of ongoing
issues with a personal matter," although the issues are hardly on-going - he
put GBP347,000 of his company's money into his own bank accounts before said
company went bust owing HMRC GBP442,353 and.er.that's it.
 
He is, he says, still seeking to settle with HMRC - so much for "paying
creditors in full.by the beginning of July" as he promised in May.2010.
Cynics might say that a combination of a certain GBP347,000 and the money he
was paid during his involvement with Argyle last year would just about cover
the GBP442,000 owed. But you won't find such cynics round here. He added
that his "lawyers are looking into professional advice he and his company
were given while he was at Cardiff," which seems a pointless exercise,
unless it turns up correspondence saying "Dear Pete, trouser that
third-of-a-million quid will you? And when the company goes pop, don't tell
anyone, certainly not the liquidators, or the taxman will be after it. Kind
regards, your professional advisors. And his position at Preston North End
is safe because "I am chairman of football at Preston but am not a director,
nor at any time have I sought to be one." This was, of course, because when
he Joined North End last December the IS investigations were on-going and
his disqualification was a distinct possibility.
 
It says much about modern football that Ridsdale's ban. sorry. "voluntary
undertaking" has been largely filed in the "Oh, by the way" column and has
been knocked down the football story pecking order by "Roy Hodgson's Tube
gaffe," which sounds as distressing as Ridsdale's "probe." And at the time
of typing, the Football League are "looking into" the matter and their first
finding will almost certainly be that their "fit and proper persons" test
has no relevance to Ridsdale's situation. The question never seems to be
'if' the test is irrelevant but 'how.' I'd love to be proved wrong here.
Sadly, I wasn't wrong about Ridsdale twice in recent years. Asked by 200% to
speak to a local radio station when Ridsdale was appointed not-a-director, I
advised Preston fans to watch carefully if Ridsdale got near the club's
money (the club currently insist they do not allow Ridsdale to "commit" them
"to financial liabilities"), and my notes on the launch of Ridsdale's 2007
book United We Fall - Boardroom Truths About The Beautiful Game quote him as
saying that "I am very keen that nobody thinks I'm lining my pockets." In
brackets after this quote, I have noted "doesn't mean he's not." And now we
know he was.
 

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PETE CASS (1962 - 2011) Rest In Peace Mate

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