Interesting article in the Telegraph on Massimo. Words on Kenny tell a tale.

http://www.telegraph.co.uk/sport/football/teams/leeds-united/11013554/Leeds-United-owner-Massimo-Cellino-tells-fans-We-will-do-this-my-way.html


Leeds United owner Massimo Cellino tells fans: 'We will do this my
way'Controversial
Italian, who initially failed the 'fit and proper person' test for
ownership is forthright and uncompromising in his approach to his
Championship club

It was late on Saturday night, several hours after *Leeds United*
<http://www.telegraph.co.uk/sport/football/teams/Leeds-United/>’s friendly
win over Dundee United, and only one person was left at Elland Road. “There
were lights left on everywhere,” owner Massimo Cellino fumes. “I had to go
round and turn them all off, one by one. Unbelievable.”

The 58-year-old was still unhappy about the game as he furiously paced the
corridors of the empty stadium. Unhappy with the players, who were “a long
way from where they need to be”. Unhappy with the new manager, Dave
Hockaday, who is “OK, but needs some babysitting”. Unhappy, even, with the
ball boys.

“After 10 minutes of the match I said ‘where are the ball boys?’ The ball
boys were forgetting to bring the ball back.”

If Cellino is like this after a friendly match, you wonder what he will be
like during the season, which begins with a trip to Millwall on Saturday
afternoon. An hour in the Italian’s presence feels like being caught in a
whirlwind. The former Cagliari owner smokes constantly, twitches, runs his
fingers through his hair nervously and talks furiously, barely giving you
the opportunity to interrupt his stream of invective.

Is there another owner like this in English football? After all, this is a
man who spent 16 days in prison last year; who plays accomplished guitar
with his own band in front of crowds of thousands; and who is so
superstitious that he had all the No 17 seats removed from Cagliari’s
stadium because of a fear of the number.


He is also, of course, the first owner in English football to have failed
the ‘fit and proper person’ test, although the decision was eventually
overturned on appeal. In theory, the Football League could still bar him,
as the full judgment in the fraud case is yet to be released. “Everything
will be OK, I am going nowhere,” Cellino insists.

Cellino finally bought the ailing *Championship*
<http://www.telegraph.co.uk/sport/football/competitions/championship/> club
in April and quickly set about making his mark. There have been dozens of
redundancies, Brian McDermott was replaced as manager by the unknown
Hockaday, and the players were even made to bring in their own packed
lunches and do their own laundry at the start of pre-season.

“The whole culture of this club needed to change and it’s still not right,”
he says. “We need passion, hard work and commitment from everyone, from the
cleaners to the players. At the moment I don’t see that.”

The players were made to do double training sessions during pre-season and
have all been ordered to live in the city.

“I told them that if you play for Leeds, you live in Leeds,” he says,
slamming the table with his palm. “Otherwise, I will fire you. And on
Fridays they will have to come to the hotel to eat together and sleep.

“We have players living in Manchester, Liverpool, even Newcastle. Some were
late for games because of the traffic. There were 10 players who came to
the training ground last season to eat and shower before leaving without
even training. And no one said anything! Have you ever heard of anything
like this?”

One player who has already fallen foul of these exacting standards is the
veteran goalkeeper Paddy Kenny, who was excluded from the pre-season tour
to Italy and is now up for sale.

“Kenny turned up for pre-season training 20lbs overweight,” Cellino says.
“Can you believe this? We offered him money to go. He said yes and then no.
So I sent Kenny a letter, telling him he has to move from Manchester to
Leeds and train six times a week, for three hours a day.”

Kenny’s replacement, Marco Silvestre, is “a beautiful player, the best in
the Championship and one of the best in the whole country,” Cellino insists.


There have been four other signings, all from Italy, and at least three
more are anticipated. Former Inter Milan and Sheffield Wednesday striker
Benito Carbone, brought in as a ‘technical consultant’ to oversee the
club’s academy, has gone the other way: his contract was terminated last
week and he returned to his family.

“When Carbone first arrived in Leeds I told him we are guests in this
country and we have to respect these people,” Cellino explains. “I put
Carbone in charge of the academy, with Neil Redfearn as his boss. Carbone
didn’t like that Neil was his boss and tried to take advantage.

“He went to Italy without permission, to see his sick mother, and wasn’t in
Ireland when the under-21s had a game there. I can’t afford to have an
Italian coach here who takes advantage. He gave them the chance to ––––
him, he made a mistake. Who is going to be the next to make a mistake?”

The former Cagliari owner admits he is a control freak. “I work 20 hours a
day and, if I could, I would cut the grass on the pitch as well,” he
admits. “I have never had a chief executive and never will. People tell me
I take too much on and maybe they’re right, but that’s just the way I am.”

There is one element of the Yorkshire club that he is undoubtedly satisfied
with – the fans.

“I am the sheriff of this city and I want the fans to be my deputies,” he
says. “I feel that I was born here. I can identify with these fans – we
have the same passion; we are willing to fight; and we can be a little
bit...” He pauses. “Crazy”.

Some of these blockaded him inside Elland Road when he first sacked
McDermott in February, but he bears no ill feeling toward them. “I admire
that. They’ve been treated badly for a long time and they are suspicious. I
understand.”

Some of the supporter outrage has been soothed by the prospect of watching
the club’s young players fast-tracked into first-team duties: Sam Byram,
Alex Mowatt, Chris Dawson and, in particular, Lewis Cook.

“When I first saw this boy Cook play it was phenomenal,” Cellino says. “I
wasn’t expecting to have someone so special playing for Leeds. He plays
with personality and skill. When I found out he was 17, it was a fantastic
surprise. But we must handle him in the right way. He is just 17 years old
and we can –––– him up if we give him too much pressure.

“We must be careful to look after him. I have seen a lot of special talents
like this lost to the game in a terrible way. And I have also seen ordinary
players make it to the top level because they sacrificed themselves for the
game. My dream is to get six or seven Leeds players in the England team
during my time here.”

Cellino cannot be faulted for ambition, although the club’s supporters will
be wary until there are tangible results on the field. At least the
financial chaos that had afflicted the club appears to have subsided.

“When I came into this club it had an income of about £30 million a year
and costs of £42 million – crazy,” Cellino says. “It had lost more than
£100 million in 12 years. Now we will only make losses of £3 to £4 million
a year and I can sustain that for 100 years, believe me.

“I have already applied to buy back Elland Road and we will do that by
November. In time I will build a new training ground near the stadium. I
don’t need to kiss the a--- of anyone, I am driving this bus.”

With Cellino at the wheel, the Leeds fans had better buckle up.
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John 'Grampa' Sykes
Rest In Peace old lad
28th Oct 1938 - 12 Nov 2013
MARCHING ON TOGETHER

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