This is a truly scary Brave New World Stuff (for real) - MUST READ

http://www.britannica.com/bcom/original/article/0%2C5744%2C9806%2C00.htm

Sunday, Aug. 27, 2000

Lying with Pixels
By Ivan Amato.

Last year, Steven Livingston, professor of political communication at 
George Washington University, astonished attendees at a conference on the 
geopolitical pros and cons of satellite imagery. He didn't produce evidence 
of new military mobilizations or global pandemics. Instead, he showed a 
video of figure skater Katarina Witt during a 1998 skating competition.

In the clip, Witt gracefully plies the ice for about 20 seconds. Then came 
what is perhaps one of the most unusual sports replays ever seen. The 
background was the same, the camera movements were the same. In fact, the 
image was identical to the original in all ways except for a rather 
important one: Witt had disappeared, along with all signs of her, such as 
shadows or plumes of ice flying from her skates. In their place was exactly 
what you would expect if Witt had never been there to begin with-the ice, 
the walls of the rink and the crowd.

So what's the big deal, you ask. After all, Stalin's staff routinely 
airbrushed persona non grata out of photos more than a half-century ago. 
And Woody Allen ushered a variation on reality morphing into the movies 17 
years ago with Zelig, in which he inserted himself next to Adolf Hitler and 
Babe Ruth. In films such as Forrest Gump and Wag the Dog, reality twisting 
has become commonplace.

What sets the Witt demo apart-way apart-is that the technology used to 
"virtually delete" the skater can now be applied in real time, live, even 
as a camera records a scene and instantly broadcasts it to viewers.

In the fraction of a second between video frames, any person or
objectal. "Pixel plasticity," Livingston calls it. The implication for
those at the satellite imagery conference was sobering: Pictures from
orbit may not necessarily be what the satellite's electronic camera
actually recorded.

But the ramifications of this new technology reach beyond satellite 
imagery.  As live electronic manipulation becomes practical, the 
credibility of all video will become just as suspect as Soviet Cold War 
photos. The problem stems from the nature of modern video. Live or not, it 
is made of pixels, and as Livingston says, pixels can be changed. The 
best-known examples of real-time video manipulation so far are "virtual 
insertions" in professional sports broadcasts. Last January 30, for 
instance, nearly one-sixth of humankind in more than 180 countries 
repeatedly saw an orange first-down line stretched across the gridiron as 
they watched the Super Bowl. Princeton Video Imaging (PVI) in 
Lawrenceville, N.J., created that line, stored it in a computer, and 
inserted it into the live feed of the broadcast. To help determine where to 
insert the orange pixels, several game cameras were fitted with sensors 
that tracked the cameras spatial positions and zoom levels. Adding to the 
illusion of reality was the ability of the PVI system to make sure that 
players and referees occlude the virtual line when their bodies traverse it.

Last spring and summer, as PVI and rivals such as New York-based 
Sportvision were airing virtual insertion products, including simulated 
billboards on walls behind major league batters, a team of engineers from 
Sarnoff Corp. in Princeton, N.J., flew to the Coalition Allied Operations 
Center of NATO's Operation Allied Force in Vicenza, Italy. Their mission: 
transform their experimental video processing technology into an 
operational tool for rapidly locating and targeting Serbian military 
vehicles in Kosovo. The project was dubbed TIGER, for "targeting by image 
georegistration." "Our goal was to be able to fire precision-guided 
munitions at Serbian military vehicles-just dial in the coordinates and the 
thing goes," explains Michael Hansen, a young, caffeinated Sarnoff 
gadgeteer who can hardly believe he was helping fight a war last year.

Compared to PVI's job, the military's technical task was more difficult-and 
the stakes were much higher. Instead of altering a football broadcast, the 
TIGER team manipulated a live video feed from a Predator, an unmanned 
reconnaissance craft riving some 450 meters above Kosovo battlefields. 
Rather than superimposing virtual lines or ads into sports settings, the 
task was to overlay, in real time, "georegistered" images of Kosovo onto 
the corresponding scenes streaming in live from the Predator's video 
camera. The terrain images had been previously captured with aerial 
photography and digitally stored. The TIGER system, which automatically 
detected moving objects against the background, could almost instantly feed 
to the targeting officers the coordinates for any piece of Serbian hardware 
in the Predator's view. This was quite a technical feat, since the Predator 
was moving and its angle of view was constantly changing, yet those views 
had to be electronically aligned and registered with the stored imagery in 
less than one-thirtieth of a second (to match the frame rate of video 
recording). In principle, the targeting step could have been hotwired to 
precision guided weapons. "We weren't actually doing that in Allied Force," 
Hansen notes. "We were just telling targeting officers exactly where 
Serbian targets were and then they would vector in planes to go strike the 
targets." That way the human decision makers could pre-empt flawed 
machine-made decisions. According to the Defense Advanced Research Projects 
Agency, TIGER technology was used extensively in the final three weeks of 
the Kosovo operation, during which "80 to 90 percent of the mobile targets 
were hit."

So far, real-time video manipulation has been within the grasp only of 
technologically sophisticated organizations such as TV networks and the 
military. But developers of the technology say it's becoming simple and 
cheap enough to spread everywhere. And that has some observers wondering 
whether real-time video manipulation will erode public confidence in live 
television images, even when aired by news outlets. "Seeing may no longer 
be believing," says Norman Winarsky, corporate vice president for 
information technology at Sarnoff. "You may not know what to trust."

The Sublime to the Ridiculous

A crude form of video manipulation already is happening in the satellite 
imagery community. The weekly publication Space News reported earlier this 
year that the Indian government releases imagery from its remote-sensing 
satellites only after defense facilities have been "processed out." In this 
case, it's not real-time manipulation and it's up front, like a censor's 
black marker. But pixels are plastic. It is perfectly possible now to 
insert sets of pixels into satellite imagery data that interpreters would 
view as battalions of tanks, or war planes, or burial sites, or lines of 
refugees, or dead cows that activists claim are victims of a biotech 
accident. A demo tape supplied by PVI bolsters the point in the prosaic 
setting of a suburban parking lot. The scene appears ordinary except for a 
disturbing feature: Amidst the SUVs and minivans are several parked tanks 
and one armored behemoth rolling incongruously along. Imagine a tape of 
virtual Pakistani tanks rolling over the border into India pitched to news 
outlets as authentic, and you get a feel for the kind of trouble that 
deceptive imagery could stir up.


Commercial suppliers of virtual insertion services are too focused on new 
marketing opportunities to worry much about geopolitics. They have their 
eyes on far more lucrative markets. Suddenly those large stretches of 
programming between commercials-the actual show, that is-become available 
for billions of dollars worth of primetime advertising. PVI's demo tape, 
for instance, includes a scene in which a Microsoft Windows box 
appears-virtually, of course-on the shelf of Frasier Crane's studio.

This kind of product placement could become more and more important as new 
video recording technologies such as TiVo and RePlayTV give viewers more 
power to edit out commercials. Dennis Wilkinson, a Porsche-driving, 
sports-loving marketing expert who became CEO of 10-year-old PVI about a 
year ago, couldn't be happier about that. Wilkinson's eyes gleam when he 
describes a (near) future in which virtual insertion technology pushes 
advertisements to the personalized extreme. Combined with data-mining 
services by which browsers' individual likes, dislikes and purchasing 
patterns can be relentlessly tracked and analyzed, virtual insertion opens 
up the ability to shunt personally targeted advertisements over phone lines 
or cables to Web users and TV viewers. Say you like Pepsi but your neighbor 
next door likes Coke and your neighbor across the street likes Seven-Up-the 
kind of data harvestable from supermarket checkout records.

It will become possible to tailor the soft-drink image in the broadcast 
signal to reach each of you with your preferred brand. Just 15 minutes up 
the road from PVI, Sarnoff's Winarsky is also glowing-not so much about 
capturing market share as about the transforming power of the technology. 
Sarnoff has a distinguished history in that regard; the company is the 
descendant of RCA Laboratories, which started innovating in television 
technology in the early 1940s and has given birth to a plethora of media 
technologies. The color TV picture tube, liquid crystal displays and 
high-definition TV all came, at least in part, from RCA qua Sarnoff, which 
has five technical Emmys in its lobby.

The ability to manipulate video data in real time, he says, has just as 
much potential as some of these forerunners. "Now that you can alter video 
in real time, you have changed the world," he says. That may sound 
inflated, but after looking at the Katarina Witt demo, Winarsky's talk of 
"changing the world" loses some of its air of hyperbole. Deleting people or 
objects from live video, or inserting prerecorded people or objects into 
live scenes, is only the beginning of the deceptions becoming possible. 
Pretty much any piece of video that has ever been recorded is becoming clip 
art that producers can digitally sculpt into the story they want to tell, 
according to Eric Haseltine, senior vice president for R&D at Walt Disney 
Imagineering in Glendale, Calif. With additional video manipulation 
technologies, previously recorded actors can be made to say and do things 
they have never actually done or said. "You can have dead actors star again 
in entirely new movies," says Haseltine.

Contemporary shots featuring footage of dead performers have been around 
for several years. But the Hollywood illusion-craft that, for example, 
inserted John Wayne into a TV commercial required painstaking, 
frame-by-frame post-production work by skilled technicians. There's a big 
difference now, says Haseltine: "What used to take an hour [per video 
frame], now can be done in a sixtieth of a second." This dramatic speed-up 
means that manipulation can be done in real time, on the fly, as a camera 
records or broadcasts. Not only can John Wayne, Fred Astaire or Saddam 
Hussein be virtually inserted into preproduced ads, they could be inserted 
into, say, a live broadcast of The Drew Carey Show. The combination of 
real-time, virtual insertion with existing and emerging post-production 
techniques opens up a world of manipulative opportunity.  Consider Video 
Rewrite technology, which its developers at the Interval Corp.  and the 
University of California, Berkeley first demonstrated publicly three years 
ago. With just a few minutes of video of someone talking, their system 
captures and stores a set of video snapshots of the way that a person's 
mouth-area looks and moves when saying different sets of sounds. Drawing 
from the resulting library of "visemes" makes it possible to depict the 
person seeming to say anything the producers dream up-including utterances 
that the subject wouldn't be caught dead saying.

In one test application, computer scientist Tim Bregler, now of Stanford 
University, and colleagues digitized two minutes of public-domain footage 
of President John F. Kennedy speaking during the Cuban missile crisis in 
1962.  Using the resulting viseme library, the researchers created 
"animations" of Kennedy's mouth saying things he never said, among them, "I 
never met Forrest Gump." With technology like this, near-future political 
activists conceivably will be able to orchestrate webcasts of their 
opponents saying things that might make Howard Stern sound like a mensch.

Haseltine believes video manipulation techniques will quickly be carried to 
their logical extreme: "I can predict with absolute certainty," he says, 
"that one person sitting at a computer will be able to write a script, 
design characters, do the lighting and wardrobe, do all of the acting and 
dialog, and post production, distribute it on a broadband network, do all 
of this on a laptop-and viewers won't know the difference."

The End of Authenticity
So far, the widely witnessed applications of real-time video manipulation 
have been in benign arenas like sports and entertainment. Already last 
year, however, the technology began diffusing beyond these venues into 
applications that raised eyebrows. Last fall, for instance, CBS hired PVI 
to virtually insert the network's familiar logo all over New York City-on 
buildings, billboards, fountains and other places-during broadcasts of the 
network's The Early Show. The New York Times ran a front-page story in 
January raising questions about the journalistic ethics of altering the 
appearance of what is really there. The combination of real-time virtual 
insertion, cyber-puppeteering, video rewriting and other video manipulation 
technologies with a mass-media infrastructure that instantly delivers news 
video worldwide has some analysts worried. "Imagine you are the government 
of a hypothetical country that wants more international financial 
assistance," says George Washington University's Livingston. "You might 
send video of a remote area with people starving to death and it may never 
have happened," he says.

Haseltine agrees. "I'm amazed that we have not seen phony video," he says, 
before backpedaling a bit: "Maybe we have. Who would know?" It's just the 
sort of scenario played out in the 1998 movie Wag the Dog, in which top 
presidential aides conspire with a Hollywood producer to televise a 
virtually crafted war between the United States and Albania to deflect 
attention from a budding Presidential scandal. Haseltine and others wonder 
when reality will imitate art imitating reality. The importance of the 
issue will only intensify as the technology becomes more accessible. What 
now typically requires an $80,000 box of electronics the size of a small 
refrigerator should soon be doable with a palm-sized card (and ultimately a 
single chip) that fits inside a commercial video recorder, according to 
Winarsky. "This will be available to people in Circuit City," he says. 
Consumer gear for virtual video insertion is likely to require a camcorder 
with a specialized image-processing card or chip. This hardware will take 
signals from the camera's electronic image sensors and convert them into a 
form that can be analyzed and manipulated in a computer using appropriate 
software-much as photo editors at newspapers use Adobe Photoshop and other 
programs to "clean up" digital image files. A home user might, for 
instance, insert absent family members into the latest reunion tape or 
remove strangers they would prefer not to be in the scene-bringing 
Soviet-style historical revisions right into the family den. Combine the 
potential erosion of faith in video authenticity with the so-called "CNN 
effect" and the stage is set for deception to move the world in new ways. 
Livingston describes the CNN effect as the ability of mass media to go 
beyond merely reporting what is happening to actually influencing 
decision-makers as they consider military, international assistance and 
other national and international issues. "The CNN effect is real," says 
James Currie, professor of political science at the National Defense 
University at Fort McNair in Washington. "Every office you go into at the 
Pentagon has CNN on." And that means, he says, that government, terrorist 
or advocacy group could set geopolitical events in motion on the strength 
of a few hours' worth of credibility achieved by distributing a snippet of 
well-doctored video.

With experience as an army reservist, as a staffer with a top-secret 
clearance on the Senate's Intelligence Committee, and as a legislative 
liaison for the Secretary of the Army, Currie has seen governmental 
decision-making and politicking up close. He is convinced that real-time 
video manipulation will be, or already is, in the hands of the military and 
intelligence communities. And while he has no evidence yet that any 
government or nongovernment organization has deployed video manipulation 
techniques, real-time or not, for political or military purposes, he has no 
problem conjuring up disinformation scenarios. For example, he says, 
consider the impact of a fabricated video that seemed to show Saddam 
Hussein "pouring himself a Scotch and taking a big drink of it. You could 
run it on Middle Eastern television and it would totally undermine his 
credibility with Islamic audiences."

For all the heavy breathing, however, some experts remain unconvinced that 
real-time video manipulation poses a real threat, no matter how good the 
technology gets. John Pike, an analyst of the intelligence community for 
the Federation of American Scientists in Washington, D.C., says the 
credibility risks are simply too great for governments or serious 
organizations to get caught attempting to spoof the public. And for the 
organizations that would be willing to risk it, says Pike, the news 
folks-knowing just what the technology can do-will become increasingly 
vigilant.

"If some human rights organization popped up at CNN with some video, 
particularly an organization they were not familiar with, I would think 
that [CNN] would consider that radioactive," says Pike. Same goes for 
nongovernmental organizations (NGOs). "No responsible director of an 
established organization would authorize such a thing. And they would fire 
on the spot anyone caught doing it. The stock-in-trade of NGO policy 
organization is is that 'we tell the truth.'"

Even cool heads like Pike, however, concede that the media's fortress of 
skepticism has an Achilles heel: the Internet. "The issue is not so much 
your ability to get fake video on CNN, but to get it online," he says. 
That's because so much Internet content is unfiltered. "This could play 
into the phenomenon in the news production process where you would not 
replicate the original report, but you might report that it was reported," 
says Pike. And that could cascade into a CNN effect. "These are undoubtedly 
experiments that will be done," Pike says.

The trouble is, says Livingston, it may only take a few such experiments to 
forever make people question the authenticity video. That could have 
enormous repercussions for military, intelligence and news operations. An 
ironic sociological consequence might emerge: a return to heavier reliance 
on unmediated face-to-face communication. In the meantime, though, there 
will undoubtedly be some interesting twists and turns as pixels become ever 
more plastic.

Copyright of "Lying with Pixels" is the property of Technology Review. Its 
content may not be copied without the copyright holder's express written 
permission except for the print or download intended solely for the use of 
the individual user. Content provided by EBSCO Publishing. (c) 1999-2000 
Britannica.com Inc.


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