Basically, IMHO, people are not interested in tools, benefits, outliners 
etc.
They are interested in solutions to their problems.

Show how you can develop a Django project (or a website, or any 
application) faster, cleaner, cheaper with Leo than with other tools. 
Show realistic (medium size examples) of such solutions and post them to 
the proper user groups of these other tools to make them curious. 

Tell them which problems they could solve and show them how to do it.





On Sunday, October 20, 2013 1:54:27 PM UTC+2, Edward K. Ream wrote:
>
> I am pleased with Leo's new documentation, but as I have just indicated in 
> the "Just one more chapter?" thread, I do not believe for a moment that 
> better documentation for Leo has any chance of making Leo substantially 
> more popular.
>
> So, what *would* make Leo more popular?  To make Leo **notable**, as 
> Wikipedia defines the term: 
> http://en.wikipedia.org/wiki/Wikipedia:Notability In essence, it means:
>
>     **There are full reviews of Leo that I didn't write**
>
> Only positive, external, unbiased, widely-read reviews have the potential 
> to draw lots of people to Leo's home page.
>
> So that's the "grand marketing challenge": to bring such reviews into 
> being.  By definition, I can not write them.  Anyone want to try?
>
> Edward
>
> P.S. The notion of "notable" came to my attention in the talk tab of Leo's 
> Wikipedia entry: http://en.wikipedia.org/wiki/Talk:Leo_%28text_editor%29After 
> a rocky start, I realized that the editor was saying something 
> valuable.
>
> EKR
>

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