Addendum: Every new or uncommon term adds to the cognitive load an unknown product puts on a prospect. If this load becomes to big and this prospect doesn't have to use this product (i.e. because some boss ordered it) this prospect just leaves. End of story; sale or user lost.
Judging form the standpoint of the cognitive load, it's not too hard to decide which terms are better than others. Just go for the least cognitve load for prospects that don't know your product or technology. That holds not only for names but also for the accessibility of functionality (settings, printing, entereing data, etc.). That's just another way of saying: Simplicity matters! Nowadays, there are many apps for mobile devices that one can just download and use without any further explanation whatsoever. So using them puts no additional cognitive load onto the user. Compare that to the settings of Leo where you have to dig into a QT stylesheet that contains partly outdated information just to change the fontsize, always fearing that you might destroy something else. -- You received this message because you are subscribed to the Google Groups "leo-editor" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To post to this group, send email to [email protected]. Visit this group at http://groups.google.com/group/leo-editor. For more options, visit https://groups.google.com/groups/opt_out.
