Are they going to release a more detailed methodology report? On Jul 17, 2012 5:04 PM, "Collin Anderson" <[email protected]> wrote:
> Libtech, > > Within the past month, both the US Broadcasting Board of Governors, in > collaboration with Gallup, and the Iran Media Program at UPenn's Annenberg > School of Communications have released separately collected and interesting > survey data on the media habits and trust amongst the general Iranian > public. IMP's report 'Finding A Way' is particularly instructive, and > incorporates the results of the BBG's work in a very accessible manner. > Both are generally skeptical of the news role of online social media in > comparison to the more ubiquitous reach of satellite television, chiefly > state media. I have attached some excerpts below, but highly recommend that > those interested in development and freedom of expression projects targeted > to the country read the report in full. > > Full Link: http://iranmediaresearch.org/en/research/pdffile/990 > > Cordially, > > Collin > > ---- > > *Media Use* > > When asked – out of the sources listed – to select their 3 most important >> news sources, TV was the first choice for a staggering 96% of the sample, >> followed by the press (45%) and friends and family (38%). The finding that >> so few respondents selected taxis, shops, cafes, and the mosque may suggest >> that – at least for our sample and at this time –public places are an >> uneasy space for information gathering and exchange, possibly due to the >> present political situation in Iran and the culture of guarded behavior >> and speech in public. But these observations must be tempered by the >> listing of strong ties (family and friends) and weak ties (neighbors or >> acquaintances) as important outlets for political information, potentially >> pointing to the trust that people place in their social networks, and which >> may be lacking in other public contexts. > > > The questions about online activities were asked only to those who were >> internet users. Among the analyzed sample, more respondents reported >> reading blogs (42% of the internet users or 20% of the sample, 203 people) >> than belonging to online social networks (20% of the internet users or 10% >> of the sample, 99 individuals). Also, 18% of the users (8.5% of the sample, >> 87 people) reported commenting on blogs, and 8% of the users (4% of the >> sample, 41 people) writing their own blog (15 of them update it less than >> once a month, 9 about once a month, 4 about every 2 weeks, 7 about once a >> week, 3 several times a week but not every day and 2 everyday). > > > Some 45% to 60% of Iranians watch satellite TV, according to estimates >> from the state media company and an Iranian research center, exceeding the >> number believed to use the Internet. > > > Twitter was, as of early this year, the least prevalent new media tool >> (used by 10 respondents – 2% of internet users, 1% of the entire sample). >> This finding is directly parallel to the BBG’s 2012 study which also found >> that 2% of users accessed the internet to use Twitter. > > > > *Among Internet-based Survey Samples* > > ...for whom TV was among the three most important outlets, the most >> important source of news and information about politics and current events >> was the state-run and stateowned IRIB network (62% selected this station as >> one of their most important), followed by BBC Persian (55%) and Voice of >> America/Persian News Network(30%). > > > Among those who selected the internet as the most important >> information source (85% of the sample or 2392 individuals), the BBC Persian >> website – filtered in the Islamic Republic of Iran – was selected most >> frequently (38% of respondents indicated that it was one of the most >> important informational internet sites), followed by Tabnak (27%), >> Balatarin (25% of respondents, also filtered), Kaleme (which belongs to >> reformist candidate and Green Movement leader Mir-Hussein Mousavi, also >> filtered – 19%), the aforementioned conservative Fars News (18%), Aftab >> (17%, linked to former President Hashemi Rafsanjani; although it gives >> coverage to various topics its main focus is politics) and Voice of America >> in Persian (17%, also filtered). > > > As with the general population, a vast majority of the respondents (96%) >> reported having a cell phone, and nearly all of those who did have one >> (99%) used it to send text messages in the past month (with 50% texting >> several times a day, 21.5% at least once a day and 20% several times a >> week, but not every day). When it comes to more advanced cell phone uses, >> about one-third of the sample reported sending or receiving content via >> Bluetooth, with roughly half doing so about once a month or less (48%). > > > *Circumvention Tools* > > A solid majority (73.5%) have not heard about these tools. Among those who >> said they were familiar with these tools (the remaining 26.5%), a majority >> reported that it would be either easy (43%) or very easy (19%) to find >> and access such tools, 27% would find it difficult, 6.5% very difficult and >> 5% nearly impossible. Yet, as the figure shows, respondents would not feel >> very secure using online tools that help circumvent blocked websites, with >> nearly half (46%) reporting they would feel insecure or very insecure using >> them. > > > Lastly, when asked to rate their ability to use circumvention tools, >> respondents who have heard about them rated their ability as rather low >> (i.e., 22% bad, 29% poor, 28% fair, 22% good and 8% excellent). > > > Unsurprisingly, as our additional analyses have found, it was the younger, >> male, and more educated respondents who were more likely to know about >> circumvention tools. > > > -- > *Collin David Anderson* > averysmallbird.com | @cda | Washington, D.C. > > > _______________________________________________ > liberationtech mailing list > [email protected] > > Should you need to change your subscription options, please go to: > > https://mailman.stanford.edu/mailman/listinfo/liberationtech > > If you would like to receive a daily digest, click "yes" (once you click > above) next to "would you like to receive list mail batched in a daily > digest?" > > You will need the user name and password you receive from the list > moderator in monthly reminders. 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