Facebook’s clever strategy

Om Malik explained how Facebook Home is more than just an app, and “erodes any idea of privacy.” Why is he, one of the most clever technology writers, surprised? Facebook’s aim is to take over the internet.
http://gigaom.com/2013/04/04/why-facebook-home-bothers-me-it-destroys-any-notion-of-privacy/

Facebook surely don’t want these kind of reports, although most users don’t bother at all. Nevertheless I guess Facebook will even offer its participants more and more privacy options to give them the idea of perfect protection. Trust will stay and/or grow, so users will keep sharing and feeding the big data machine which most users are not aware of. Facebook’s management has always been clever with it’s privacy strategy. I Think FB has to change radically its marketing and data model to become a real social network. I tried to elaborate on this ideas - and many more themes - in my books “The Power of Facebook.” http://www.thepoweroffacebook.com/ If LibTech subscribers can not afford buying it or first want to read if it offers new ideas, please send me a message if you want the 100, 300 or 500 pages edition and if you need an ePub or Kindle copy. I will send you it with pleasure.
kind regards

Peter Olsthoorn, Dutch research journalist
+31 624 814 366
[email protected]
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