Thanks for passing these articles on Yosem! Much appreciated.
On Fri, Jun 14, 2013 at 2:48 PM, Yosem Companys <[email protected]>wrote: > From: Toon Vanagt <[email protected]> > > I stumbled on this FT article with 'volume pricing' for personal data and > a convenient estimation tool: > > http://www.ft.com/cms/s/0/f0b6edc0-d342-11e2-b3ff-00144feab7de.html#axzz2W5QWgUuR > > Basically, if you're a millionaire, your personal data is worth about $ > 0.123 (if you're not, you start at: $ 0.007). > > The FT has build an interactive data value estimation tool. For example by > adding ADHD to my profile I gained a stunning $ 0.200. Consider it extra > money for 'salting data set' :) > > 3 Quick thoughts: > > "The Financial Times will not collect, store or share the data users input > into the calculator." Despite this disclaimer I wonder what the FT really > does with the harvested data on its web servers or considered the risk of > 'leaking logs'? At the end of their 'game', I'm invited to share my private > 'data worth' on Twitter, which exposes how much Marketers would pay > approximately for your data: and conveniently allows third parties to > identify me... When linked with their identifiable FT subscriber profile, > there's no need for a tweet to link the results to a person. > Check https://twitter.com/search?q=%23FTdataworth&src=typd <- public > search result. Great for marketeers. Also has the potential to reverse > engineer profiles.. > Prices in the article & calculator seem very low and suggest that your > 'personal data' are not really valuable to companies in a consumer society > That is if you're not obese, don't subscribe to a gym, don't own a > plane... Due to competition the broker prices are said to trending towards > 'worthless'.. Data brokers seem to suggest we should not bother to protect > something of so little economic value... > > Let me know if my reading between the lines is wrong. > > Does anybody know about a personal data value calculator that is not based > on broker volume pricing, but reveals how much companies pay for qualified > leads in different industries (mortgage, insurance, cruise travel, fitness, > car test drive, hotel booking,...) The outcome of such an 'intent cast > valuator' would be much higher and more of an economic incentive to raise > awareness of data value. > > Cheers, > > @Toon > -- > Too many emails? Unsubscribe, change to digest, or change password by > emailing moderator at [email protected] or changing your settings at > https://mailman.stanford.edu/mailman/listinfo/liberationtech > -- Bambi http://BambisMusings.WordPress.com
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