Otherwise Engaged.
Analytics and the New Meanings of Engagement Online
Digital Methods Winter School 2016
11-15 January 2016
https://wiki.digitalmethods.net/Dmi/WinterSchool2016
<https://wiki.digitalmethods.net/Dmi/WinterSchool2016>
Digital Methods Initiative
University of Amsterdam
Turfdraagsterpad 9
1012 XT Amsterdam
the Netherlands
<>Digital Methods Winter School, Data Sprint and Mini-Conference
The Digital Methods Initiative (DMI), Amsterdam, is holding its annual Winter
School on Critical Analytics and the New Meanings of Engagement Online. The
format is that of a data sprint, with hands-on work on engagement metrics in
for political, social and media research, together with a Mini-conference,
where PhD candidates, motivated scholars and advanced graduate students present
short papers on digital methods and new media related topics, and receive
feedback from the Amsterdam DMI researchers and international participants.
Participants need not give a paper at the Mini-conference to attend the Winter
School.
‘Otherwise engaged’, the title of the Winter School, implies two projects. The
first refers to the (interface) politics of attention whereby online services
are variously vying to gain recognition through jumpy banners, push
notifications and metrification, including those little red badge numbers on
the iPhone that call for labouring and at least marking as read. The other
sense refers to how engagement online is currently measured, and how it may be
thought of differently and critically if one substitutes return visits and
retention rates for forms of political engagement.
Given the medium's power to distract and produce continuous partial attention,
the term engagement appears oxymoronic when discussing online attention.
However, “user engagement metrics” on the web, such as unique visitors,
click-throughs, page views, duration and returns, have been joined by social
media measures as likes, shares, comments, liked comments summed to indicate
most engaged with content. In Google Analytics an entire vocabulary and set of
measures exist to capture engagement. More conceptually the idea that content
enlivens and animates, continually, has led to distinctions between liveness
and liveliness, where the latter would be considered more meaningful
engagement. Whilst there is thus the question of when there is only an
appearance of engagement and when one is truly engaged, we are also interested
in disengagement, and developing metrics for attention-less content, and that
which makes one leave the scene.
There is also the question of the relationship between engagement metrics and
more established notions of political engagement. Is the online making one more
of a remote observer than an on-the-ground actor, as political engagement
theorist have discussed over and again in terms of slacktivism and clicktivism.
Are there techniques to grasp content and activity that lead to apathy? The
accompanying data sprint will seek to work with engagement metrics (and create
others) to capture the meaning of activity, inquiring into when one is fully,
multiply or otherwise engaged, with data from online media organisations (and
selected new-form journalism) as well as campaigning by NGOs.
<>Digital Methods Mini-Conference at the Winter School
The annual Digital Methods Mini-Conference at the Winter School, normally a
one-day affair, provides the opportunity for digital methods and allied
researchers to present short yet complete papers (5,000-7,500 words) and serve
as respondents, providing feedback. Often the work presented follows from
previous Digital Methods Summer Schools. The mini-conference accepts papers in
the general digital methods and allied areas: the hyperlink and other natively
digital objects, the website as archived object, web historiographies, search
engine critique, Google as globalizing machine, cross-spherical analysis and
other approaches to comparative media studies, device cultures, national web
studies, Wikipedia as cultural reference, the technicity of (networked)
content, post-demographics, platform studies, crawling and scraping, graphing
and clouding, and similar.
<>Key dates
The deadline for application is 10 December 2015. To apply please send along a
letter of motivation, your CV (including postal address), a headshot photo,
100-word bio as well as a copy of your passport (details page only) to
winterschool [at] digitalmethods.net <http://digitalmethods.net/>. Please
indicate whether you would like to follow the Digital Methods Winter School for
6 ECTS credits, or the non-credits option. Notifications of acceptance will be
sent on 11 December. If you are participating in the mini-conference the
deadline for submission of your paper is 5 January. The mini-conference takes
place on Friday 15 January 2016. Please send your mini-conference paper to
winterschool [at] digitalmethods.net <http://digitalmethods.net/>
. To attend
the Winter School, you need not participate in the mini-conference. The full
program and schedule of the Winter School and Mini-conference are available on
7 January 2016.
<>Fees & Logistics
The fee for the Digital Methods Winter School 2016 is EUR 595, or if you would
like to receive 6 ECTS credits the fee is EUR 695. Bank transfer information
will be sent along with the notification on 11 December 2015.
Students at the University of Amsterdam do not pay fees. Participants from LERU
<http://www.leru.org/index.php/public/home/> as well as U21
<http://www.universitas21.com/member> universities receive a tuition waver of
EUR 500
<http://www.uva.nl/en/education/other-programmes/summer-winter/scholarships/scholarships.html#anker-scholarships-for-participants-from-leru-and-u21-partner-universities>.
The Winter School is self-catered. The venue is in the center of Amsterdam with
abundant coffee houses and lunch places. Participants are expected to find
their own housing (airbnb and other short-stay sites are helpful), or we have
available accommodations at the Student Hotel:
The Student Hotel Amsterdam
Jan van Galenstraat 335
1061 AZ Amsterdam, The Netherlands
Tel: +31 20 760 4000
info-amsterdam [at] thestudenthotel.com <http://thestudenthotel.com/>
Arrival: 10 January 2016
Departure: 16 January 2016
EUR 440
The Student Hotel Amsterdam West website
<https://www.thestudenthotel.com/amsterdam-west>
If you would like to have accommodations at the Student Hotel, please notify
the organizers when applying on 10 December.
The Winter School closes on Friday with a festive event, after the final
presentations. Here is a guide to the Amsterdam new media scene
<https://www.digitalmethods.net/MoM/NewMediaAmsterdam>. For further questions,
please contact the organizers, Jonathan Gray and Natalia Sanchez at
winterschool[at] digitalmethods.net <http://digitalmethods.net/>
.
Please bring your laptop computer, your European plug as well as the VGA
adaptor for connecting to the projector.
About DMI
The Digital Methods Winter School is part of the Digital Methods Initiative,
Amsterdam, dedicated to reworking method for Internet-related research. The
Digital Methods Initiative holds the annual Digital Methods Summer Schools
(nine to date), which are intensive and full time, 2-week undertakings in the
Summertime. The 2016 Summer School will take place 27 June - 8 July 2016. The
coordinators of the Digital Methods Initiative are Sabine Niederer and Esther
Weltevrede (PhD candidates in New Media & Digital Culture, University of
Amsterdam), and the director is Richard Rogers, Professor of New Media &
Digital Culture, University of Amsterdam. Liliana Bounegru is the managing
director. Digital methods are online at http://www.digitalmethods.net/
<http://www.digitalmethods.net/>. The DMI about page
<https://wiki.digitalmethods.net/Dmi/DmiAbout> includes a substantive
introduction <https://wiki.digitalmethods.net/Dmi/MoreIntro> (or founding
narrative), and also a list of Digital Methods people
<https://wiki.digitalmethods.net/Dmi/DmiPeople>, with bios. DMI holds
occasional Autumn and Spring workshops, such as ones on mapping climate change
and vulnerability indexes
<https://wiki.digitalmethods.net/Dmi/ClimateConflicts> as well as on studying
right-wing extremism and populism
<https://wiki.digitalmethods.net/Dmi/RightWingPopulismStudy> online. There are
also a Digital Methods book <http://mitpress.mit.edu/books/digital-methods>
(MIT Press, 2013), papers and articles
<https://wiki.digitalmethods.net/Dmi/PapersPublications> by DMI researchers as
well as Digital Methods tools
<https://wiki.digitalmethods.net/Dmi/ToolDatabase>. Recently a complimentary
Issue Mapping book
<http://en.aup.nl/books/9789089647160-issue-mapping-for-an-ageing-europe.html>
was published.
Social
For those of you that use Twitter we are using the #DMI16 hashtag
<https://twitter.com/search?q=DMI16> as the backchannel for communication. Some
pictures from Winter School 2015 <https://www.flickr.com/photos/130167703@N08>.
Here is the Facebook Group
<https://www.facebook.com/groups/DMIWinterSchool2015/> from last year's Winter
School. Here are pictures from a variety of DMI Summer and Winter School
<https://www.flickr.com/search/?text=digital%20methods> flickr streams.
We look forward to welcoming you to Amsterdam in January.
Dr. Carolin Gerlitz
Assistant Professor in New Media
Program Director MA New Media & Digital Culture
University of Amsterdam
Turfdraagsterpad 9
1012 XT Amsterdam
c.gerl...@uva.nl <mailto:c.gerl...@uva.nl>
http://home.medewerker.uva.nl/c.gerlitz/
<http://home.medewerker.uva.nl/c.gerlitz/>
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