Charity can have its place but personally I think mutual aid is much 
better and loans such as defered loans is much better than out right 
gifts much of the time, the loans can actually be very low interest 
or no interest, Habitat for Humanity charges no interest although 
they do require the  new homeowner put in a ceratin number of hours 
helping build other peoples homes.. The Gramcey bank has had sucess 
with micro loans and they have extended loans to the poorest of the 
poor in places like India the begger. The regular micro loans have 
had a very high payback rate, the loan to the beggers do not have a 
payback rate as high as the regular micro loans but it still is a 
fairly high payback rate.--- In [email protected], Deus Ex 
Machina <[EMAIL PROTECTED]> wrote:
> this is a great article.
> 
> one of the big problems with charity is that charity can do as much
> damage as it does good. and the simple act of giving is in fact an 
act
> of making one self feel good irrespective of the outcome of the 
gift.
> 
> where an act of charity has outcome strings attached then it becomes
> like a corporation, measuring that the intention is enacted for 
concrete
> benefit to the recipient rather then feel good value to the donor.
> 
> this I think sums up the big progblem with the welfare state, an 
open
> ended checkbook with no measurement of outcome and after years and 
years
> of war on poverty there are minimal results. the outcome are not
> measured, without any result the welfare becomes a form of 
dicensentive
> or bondage in its own right. killing with kindness.
> 
> Vic
> 
> 
> 
> Terry L Parker [EMAIL PROTECTED] wrote:
> > October 2005  
> >  
> > Rethinking the Social Responsibility of Business  
> >  
> > A Reason debate featuring Milton Friedman, Whole Foods? John 
Mackey (of Austin TX), and Cypress Semiconductor?s T.J. Rodgers
> >  
> > at http://www.reason.com/0510/fe.mf.rethinking.shtml 
> >  
> > 
> > Thirty-five years ago, Milton Friedman wrote a famous article for 
The New York Times Magazine whose title aptly summed up its main 
point: ?The Social Responsibility of Business Is to Increase Its 
Profits.? The future Nobel laureate in economics had no patience for 
capitalists who claimed that ?business is not concerned ?merely? with 
profit but also with promoting desirable ?social? ends; that business 
has a ?social conscience? and takes seriously its responsibilities 
for providing em&shy;ployment, eliminating discrimination, 
avoid&shy;ing pollution and whatever else may be the catchwords of 
the contemporary crop of re&shy;formers.?
> > 
> > Friedman, now a senior research fellow at the Hoover Institution 
and the Paul Snowden Russell Distinguished Service Professor Emeritus 
of Economics at the University of Chicago, wrote that such people 
are ?preach&shy;ing pure and unadulterated socialism. 
Busi&shy;nessmen who talk this way are unwitting pup&shy;pets of the 
intellectual forces that have been undermining the basis of a free 
society these past decades.?
> > 
> > John Mackey, the founder and CEO of Whole Foods, is one 
businessman who disagrees with Friedman. A self-described ardent 
libertarian whose conversation is peppered with references to Ludwig 
von Mises and Abraham Maslow, Austrian economics and astrology, 
Mackey believes Friedman?s view is too narrow a description of his 
and many other businesses? activities. As important, he argues that 
Friedman?s take woefully undersells the humanitarian dimension of 
capitalism. 
> > 
> > In the debate that follows, Mackey lays out his personal vision 
of the social responsibility of business. Friedman responds, as does 
T.J. Rodgers, the founder and CEO of Cypress Semiconductor and the 
chief spokesman of what might be called the tough love school of 
laissez faire. Dubbed ?one of America?s toughest bosses? by Fortune, 
Rodgers argues that corporations add far more to society by 
maximizing ?long-term shareholder value? than they do by donating 
time and money to charity.
> > 
> > Reason offers this exchange as the starting point of a discussion 
that should be intensely important to all devotees of free minds and 
free markets. Comments should be sent to [EMAIL PROTECTED]
> > 
> > Putting Customers Ahead of Investors
> > John Mackey
> > In 1970 Milton Friedman wrote that ?there is one and only one 
social responsibility of business?to use its resources and engage in 
activities designed to increase its profits so long as it stays 
within the rules of the game, which is to say, engages in open and 
free competition without deception or fraud.? That?s the orthodox 
view among free market economists: that the only social 
responsibility a law-abiding business has is to maximize profits for 
the shareholders.
> > 
> > I strongly disagree. I?m a businessman and a free market 
libertarian, but I believe that the enlightened corporation should 
try to create value for all of its constituencies. From an investor?s 
perspective, the purpose of the business is to maximize profits. But 
that?s not the purpose for other stakeholders?for customers, 
employees, suppliers, and the community. Each of those groups will 
define the purpose of the business in terms of its own needs and 
desires, and each perspective is valid and legitimate.
> > 
> > My argument should not be mistaken for a hostility to profit. I 
believe I know something about creating shareholder value. When I co-
founded Whole Foods Market 27 years ago, we began with $45,000 in 
capital; we only had $250,000 in sales our first year. During the 
last 12 months we had sales of more than $4.6 billion, net profits of 
more than $160 million, and a market capitalization over $8 billion.
> > 
> > But we have not achieved our tremendous increase in shareholder 
value by making shareholder value the primary purpose of our 
business. In my marriage, my wife?s happiness is an end in itself, 
not merely a means to my own happiness; love leads me to put my wife?
s happiness first, but in doing so I also make myself happier. 
Similarly, the most successful businesses put the customer first, 
ahead of the investors. In the profit-centered business, customer 
happiness is merely a means to an end: maximizing profits. In the 
customer-centered business, customer happiness is an end in itself, 
and will be pursued with greater interest, passion, and empathy than 
the profit-centered business is capable of.
> > 
> > Not that we?re only concerned with customers. At Whole Foods, we 
measure our success by how much value we can create for all six of 
our most important stakeholders: customers, team members (employees), 
investors, vendors, communities, and the environment. Our philosophy 
is graphically represented in the opposite column.
> > 
> > There is, of course, no magical formula to calculate how much 
value each stakeholder should receive from the company. It is a 
dynamic process that evolves with the competitive marketplace. No 
stakeholder remains satisfied for long. It is the function of company 
leadership to develop solutions that continually work for the common 
good.
> > 
> > Many thinking people will readily accept my arguments that caring 
about customers and employees is good business. But they might draw 
the line at believing a company has any responsibility to its 
community and environment. To donate time and capital to 
philanthropy, they will argue, is to steal from the investors. After 
all, the corporation?s assets legally belong to the investors, don?t 
they? Management has a fiduciary responsibility to maximize 
shareholder value; therefore, any activities that don?t maximize 
shareholder value are violations of this duty. If you feel altruism 
towards other people, you should exercise that altruism with your own 
money, not with the assets of a corporation that doesn?t belong to 
you.
> > 
> > This position sounds reasonable. A company?s assets do belong to 
the investors, and its management does have a duty to manage those 
assets responsibly. In my view, the argument is not wrong so much as 
it is too narrow.
> > 
> > First, there can be little doubt that a certain amount of 
corporate philanthropy is simply good business and works for the long-
term benefit of the investors. For example: In addition to the many 
thousands of small donations each Whole Foods store makes each year, 
we also hold five 5% Days throughout the year. On those days, we 
donate 5 percent of a store?s total sales to a nonprofit 
organization. While our stores select worthwhile organizations to 
support, they also tend to focus on groups that have large membership 
lists, which are contacted and encouraged to shop our store that day 
to support the organization. This usually brings hundreds of new or 
lapsed customers into our stores, many of whom then become regular 
shoppers. So a 5% Day not only allows us to support worthwhile 
causes, but is an excellent marketing strategy that has benefited 
Whole Foods investors immensely.
> > 
> > That said, I believe such programs would be completely 
justifiable even if they produced no profits and no P.R. This is 
because I believe the entrepreneurs, not the current investors in a 
company?s stock, have the right and responsibility to define the 
purpose of the company. It is the entrepreneurs who create a company, 
who bring all the factors of production together and coordinate it 
into viable business. It is the entrepreneurs who set the company 
strategy and who negotiate the terms of trade with all of the 
voluntarily cooperating stakeholders?including the investors. At 
Whole Foods we ?hired? our original investors. They didn?t hire us.
> > 
> > We first announced that we would donate 5 percent of the company?
s net profits to philanthropy when we drafted our mission statement, 
back in 1985. Our policy has therefore been in place for over 20 
years, and it predates our IPO by seven years. All seven of the 
private investors at the time we created the policy voted for it when 
they served on our board of directors. When we took in venture 
capital money back in 1989, none of the venture firms objected to the 
policy. In addition, in almost 14 years as a publicly traded company, 
almost no investors have ever raised objections to the policy. How 
can Whole Foods? philanthropy be ?theft? from the current investors 
if the original owners of the company unanimously approved the policy 
and all subsequent investors made their investments after the policy 
was in effect and well publicized?
> > 
> > The shareholders of a public company own their stock voluntarily. 
If they don?t agree with the philosophy of the business, they can 
always sell their investment, just as the customers and employees can 
exit their relationships with the company if they don?t like the 
terms of trade. If that is unacceptable to them, they always have the 
legal right to submit a resolution at our annual shareholders meeting 
to change the company?s philanthropic philosophy. A number of our 
company policies have been changed over the years through successful 
shareholder resolutions.
> > 
> > Another objection to the Whole Foods philosophy is where to draw 
the line. If donating 5 percent of profits is good, wouldn?t 10 
percent be even better? Why not donate 100 percent of our profits to 
the betterment of society? But the fact that Whole Foods has 
responsibilities to our community doesn?t mean that we don?t have any 
responsibilities to our investors. It?s a question of finding the 
appropriate balance and trying to create value for all of our 
stakeholders. Is 5 percent the ?right amount? to donate to the 
community? I don?t think there is a right answer to this question, 
except that I believe 0 percent is too little. It is an arbitrary 
percentage that the co-founders of the company decided was a 
reasonable amount and which was approved by the owners of the company 
at the time we made the decision. Corporate philanthropy is a good 
thing, but it requires the legitimacy of investor approval. In my 
experience, most investors understand that it can be beneficial to 
both the
> >  corporation and to the larger society.
> > 
> > That doesn?t answer the question of why we give money to the 
community stakeholder. For that, you should turn to one of the 
fathers of free-market economics, Adam Smith. The Wealth of Nations 
was a tremendous achievement, but economists would be well served to 
read Smith?s other great book, The Theory of Moral Sentiments. There 
he explains that human nature isn?t just about self-interest. It also 
includes sympathy, empathy, friendship, love, and the desire for 
social approval. As motives for human behavior, these are at least as 
important as self-interest. For many people, they are more important.
> > 
> > When we are small children we are egocentric, concerned only 
about our own needs and desires. As we mature, most people grow 
beyond this egocentrism and begin to care about others?their 
families, friends, communities, and countries. Our capacity to love 
can expand even further: to loving people from different races, 
religions, and countries?potentially to unlimited love for all people 
and even for other sentient creatures. This is our potential as human 
beings, to take joy in the flourishing of people everywhere. Whole 
Foods gives money to our communities because we care about them and 
feel a responsibility to help them flourish as well as possible.
> > 
> > The business model that Whole Foods has embraced could represent 
a new form of capitalism, one that more consciously works for the 
common good instead of depending solely on the ?invisible hand? to 
generate positive results for society. The ?brand? of capitalism is 
in terrible shape throughout the world, and corporations are widely 
seen as selfish, greedy, and uncaring.This is both unfortunate and 
unnecessary, and could be changed if businesses and economists widely 
adopted the business model that I have outlined here.
> > 
> > To extend our love and care beyond our narrow self-interest is 
antithetical to neither our human nature nor our financial success. 
Rather, it leads to the further fulfillment of both. Why do we not 
encourage this in our theories of business and economics? Why do we 
restrict our theories to such a pessimistic and crabby view of human 
nature? What are we afraid of?
> > 
> > Making Philanthropy Out of Obscenity
> > Milton Friedman
> > By pursuing his own interest [an individual] frequently promotes 
that of the society more effectually than when he really intends to 
promote it. I have never known much good done by those who affected 
to trade for the public good. 
> > ?Adam Smith, The Wealth of Nations
> > 
> > The differences between John Mackey and me regarding the social 
responsibility of business are for the most part rhetorical. Strip 
off the camouflage, and it turns out we are in essential agreement. 
Moreover, his company, Whole Foods Market, behaves in accordance with 
the principles I spelled out in my 1970 New York Times Magazine 
article.
> > 
> > With respect to his company, it could hardly be otherwise. It has 
done well in a highly competitive industry. Had it devoted any 
significant fraction of its resources to exercising a social 
responsibility unrelated to the bottom line, it would be out of 
business by now or would have been taken over. 
> > 
> > Here is how Mackey himself describes his firm?s activities:
> > 
> > 1) ?The most successful businesses put the customer first, 
instead of the investors? (which clearly means that this is the way 
to put the investors first).
> > 
> > 2) ?There can be little doubt that a certain amount of corporate 
philanthropy is simply good business and works for the long-term 
benefit of the investors.?
> > 
> > Compare this to what I wrote in 1970:
> > 
> > ?Of course, in practice the doctrine of social responsibility is 
frequently a cloak for actions that are justified on other grounds 
rather than a reason for those actions.
> > 
> > ?To illustrate, it may well be in the long run interest of a 
corporation that is a major employer in a small community to devote 
resources to providing amenities to that community or to improving 
its government.?
> > 
> > ?In each of these?cases, there is a strong temptation to 
rationalize these actions as an exercise of ?social responsibility.? 
In the present climate of opinion, with its widespread aversion to ?
capitalism,? ?profits,? the ?soulless corporation? and so on, this is 
one way for a corporation to generate goodwill as a by-product of 
expenditures that are entirely justified in its own self-interest.
> > 
> > ?It would be inconsistent of me to call on corporate executives 
to refrain from this hypocritical window-dressing because it harms 
the foundations of a free society. That would be to call on them to 
exercise a ?social responsibility?! If our institutions and the 
attitudes of the public make it in their self-interest to cloak their 
actions in this way, I cannot summon much indignation to denounce 
them.?
> > 
> > I believe Mackey?s flat statement that ?corporate philanthropy is 
a good thing? is flatly wrong. Consider the decision by the founders 
of Whole Foods to donate 5 percent of net profits to philanthropy. 
They were clearly within their rights in doing so. They were spending 
their own money, using 5 percent of one part of their wealth to 
establish, thanks to corporate tax provisions, the equivalent of a 
501c(3) charitable foundation, though with no mission statement, no 
separate by-laws, and no provision for deciding on the beneficiaries. 
But what reason is there to suppose that the stream of profit 
distributed in this way would do more good for society than investing 
that stream of profit in the enterprise itself or paying it out as 
dividends and letting the stockholders dispose of it? The practice 
makes sense only because of our obscene tax laws, whereby a 
stockholder can make a larger gift for a given after-tax cost if the 
corporation makes the gift on his behalf than if he makes the
> >  gift directly. That is a good reason for eliminating the 
corporate tax or for eliminating the deductibility of corporate 
charity, but it is not a justification for corporate charity.
> > 
> > Whole Foods Market?s contribution to society?and as a customer I 
can testify that it is an important one?is to enhance the pleasure of 
shopping for food. Whole Foods has no special competence in deciding 
how charity should be distributed. Any funds devoted to the latter 
would surely have contributed more to society if they had been 
devoted to improving still further the former. 
> > 
> > Finally, I shall try to explain why my statement that ?the social 
responsibility of business [is] to increase its profits? and Mackey?s 
statement that ?the enlightened corporation should try to create 
value for all of its constituencies? are equivalent.
> > 
> > Note first that I refer to social responsibility, not financial, 
or accounting, or legal. It is social precisely to allow for the 
constituencies to which Mackey refers. Maximizing profits is an end 
from the private point of view; it is a means from the social point 
of view. A system based on private property and free markets is a 
sophisticated means of enabling people to cooperate in their economic 
activities without compulsion; it enables separated knowledge to 
assure that each resource is used for its most valued use, and is 
combined with other resources in the most efficient way. 
> > 
> > Of course, this is abstract and idealized. The world is not 
ideal. There are all sorts of deviations from the perfect market?
many, if not most, I suspect, due to government interventions. But 
with all its defects, the current largely free-market, private-
property world seems to me vastly preferable to a world in which a 
large fraction of resources is used and distributed by 501c(3)s and 
their corporate counterparts.
> > 
> > Put Profits First
> > T.J. Rodgers
> > John Mackey?s article attacking corporate profit maximization 
could not have been written by ?a free market libertarian,? as 
claimed. Indeed, if the examples he cites had not identified him as 
the author, one could easily assume the piece was written by Ralph 
Nader. A more accurate title for his article is ?How Business and 
Profit Making Fit Into My Overarching Philosophy of Altruism.?
> > 
> > Mackey spouts nonsense about how his company hired his original 
investors, not vice versa. If Whole Foods ever falls on persistent 
hard times?perhaps when the Luddites are no longer able to hold back 
the genetic food revolution using junk science and fear?he will 
quickly find out who has hired whom, as his investors fire him.
> > 
> > Mackey does make one point that is consistent with, but not 
supportive of, free market capitalism. He knows that shareholders own 
his stock voluntarily. If they don?t like the policies of his 
company, they can always vote to change those policies with a 
shareholder resolution or simply sell the stock and buy that of 
another company more aligned with their objectives. Thus, he informs 
his shareholders of his objectives and lets them make a choice on 
which stock to buy. So far, so good.
> > 
> > It is also simply good business for a company to cater to its 
customers, train and retain its employees, build long-term positive 
relationships with its suppliers, and become a good citizen in its 
community, including performing some philanthropic activity. When 
Milton Friedman says a company should stay ?within the rules of the 
game? and operate ?without deception or fraud,? he means it should 
deal with all its various constituencies properly in order to 
maximize long-term shareholder value. He does not mean that a company 
should put every last nickel on the bottom line every quarter, 
regardless of the long-term consequences.
> > 
> > My company, Cypress Semiconductor, has won the trophy for the 
Second Harvest Food Bank competition for the most food donated per 
employee in Silicon Valley for the last 13 consecutive years (1 
million pounds of food in 2004). The contest creates competition 
among our divisions, leading to employee involvement, company food 
drives, internal social events with admissions ?paid for? by food 
donations, and so forth. It is a big employee morale builder, a way 
to attract new employees, good P.R. for the company, and a 
significant benefit to the community?all of which makes Cypress a 
better place to work and invest in. Indeed, Mackey?s own proud 
example of Whole Foods? community involvement programs also made a 
profit.
> > 
> > But Mackey?s subordination of his profession as a businessman to 
altruistic ideals shows up as he attempts to negate the empirically 
demonstrated social benefit of ?self-interest? by defining it 
narrowly as ?increasing short-term profits.? Why is it that when 
Whole Foods gives money to a worthy cause, it serves a high moral 
objective, while a company that provides a good return to small 
investors?who simply put their money into their own retirement funds 
or a children?s college fund?is somehow selfish? It?s the philosophy 
that is objectionable here, not the specific actions. If Mackey wants 
to run a hybrid business/charity whose mission is fully disclosed to 
his shareholders?and if those shareholder-owners want to support that 
mission?so be it. But I balk at the proposition that a company?s ?
stakeholders? (a term often used by collectivists to justify 
unreasonable demands) should be allowed to control the property of 
the shareholders. It seems Mackey?s philosophy is more accurately
> >  described by Karl Marx: ?From each according to his ability? 
(the shareholders surrender money and assets); ?to each according to 
his needs? (the charities, social interest groups, and 
environmentalists get what they want). That?s not free market 
capitalism.
> > 
> > Then there is the arrogant proposition that if other corporations 
would simply emulate the higher corporate life form defined by Whole 
Foods, the world would be better off. After all, Mackey says 
corporations are viewed as ?selfish, greedy, and uncaring.? I, for 
one, consider free market capitalism to be a high calling, even 
without the infusion of altruism practiced by Whole Foods.
> > 
> > If one goes beyond the sensationalistic journalism surrounding 
the Enron-like debacles, one discovers that only about 10 to 20 
public corporations have been justifiably accused of serious 
wrongdoing. That?s about 0.1 percent of America?s 17,500 public 
companies. What?s the failure rate of the publications that demean 
business? (Consider the New York Times scandal involving manufactured 
stories.) What?s the percentage of U.S. presidents who have been 
forced or almost forced from office? (It?s 10 times higher than the 
failure rate of corporations.) What percentage of our congressmen 
have spent time in jail? The fact is that despite some well-
publicized failures, most corporations are run with the highest 
ethical standards?and the public knows it. Public opinion polls 
demonstrate that fact by routinely ranking businessmen above 
journalists and politicians in esteem.
> > 
> > I am proud of what the semiconductor industry does?relentlessly 
cutting the cost of a transistor from $3 in 1960 to three-millionths 
of a dollar today. Mackey would be keeping his business records with 
hordes of accountants on paper ledgers if our industry didn?t exist. 
He would have to charge his poorest customers more for their food, 
pay his valued employees less, and cut his philanthropy programs if 
the semiconductor industry had not focused so relentlessly on 
increasing its profits, cutting his costs in the process. Of course, 
if the U.S. semiconductor industry had been less cost-competitive due 
to its own philanthropy, the food industry simply would have bought 
cheaper computers made from Japanese and Korean silicon chips (which 
happened anyway). Layoffs in the nonunion semiconductor industry were 
actually good news to Whole Foods? unionized grocery store clerks. 
Where was Mackey?s sense of altruism when unemployed semiconductor 
workers needed it? Of course, that rhetorical
> >  question is foolish, since he did exactly the right thing by 
ruthlessly reducing his recordkeeping costs so as to maximize his 
profits.
> > 
> > I am proud to be a free market capitalist. And I resent the fact 
that Mackey?s philosophy demeans me as an egocentric child because I 
have refused on moral grounds to embrace the philosophies of 
collectivism and altruism that have caused so much human misery, 
however tempting the sales pitch for them sounds.
> >  
> > Profit Is the Means, Not End
> > John Mackey
> > Let me begin my response to Milton Friedman by noting that he is 
one of my personal heroes. His contributions to economic thought and 
the fight for freedom are without parallel, and it is an honor to 
have him critique my article.
> > 
> > Friedman says ?the differences between John Mackey and me 
regarding the social responsibility of business are for the most part 
rhetorical.? But are we essentially in agreement? I don?t think so. 
We are thinking about business in entirely different ways.
> > 
> > Friedman is thinking only in terms of maximizing profits for the 
investors. If putting customers first helps maximize profits for the 
investors, then it is acceptable. If some corporate philanthropy 
creates goodwill and helps a company ?cloak? its self-interested 
goals of maximizing profits, then it is acceptable (although Friedman 
also believes it is ?hypocritical?). In contrast to Friedman, I do 
not believe maximizing profits for the investors is the only 
acceptable justification for all corporate actions. The investors are 
not the only people who matter. Corporations can exist for purposes 
other than simply maximizing profits. 
> > 
> > As for who decides what the purpose of any particular business 
is, I made an important argument that Friedman doesn?t address: ?I 
believe the entrepreneurs, not the current investors in a company?s 
stock, have the right and responsibility to define the purpose of the 
company.? Whole Foods Market was not created solely to maximize 
profits for its investors, but to create value for all of its 
stakeholders. I believe there are thousands of other businesses 
similar to Whole Foods (Medtronic, REI, and Starbucks, for example) 
that were created by entrepreneurs with goals beyond maximizing 
profits, and that these goals are neither ?hypocritical? nor ?
cloaking devices? but are intrinsic to the purpose of the business.
> > 
> > I will concede that many other businesses, such as T.J. Rodgers? 
Cypress Semiconductor, have been created by entrepreneurs whose sole 
purpose for the business is to maximize profits for their investors. 
Does Cypress therefore have any social responsibility besides 
maximizing profits if it follows the laws of society? No, it doesn?t. 
Rodgers apparently created it solely to maximize profits, and 
therefore all of Friedman?s arguments about business social 
responsibility become completely valid. Business social 
responsibility should not be coerced; it is a voluntary decision that 
the entrepreneurial leadership of every company must make on its own. 
Friedman is right to argue that profit making is intrinsically 
valuable for society, but I believe he is mistaken that all 
businesses have only this purpose.
> > 
> > While Friedman believes that taking care of customers, employees, 
and business philanthropy are means to the end of increasing investor 
profits, I take the exact opposite view: Making high profits is the 
means to the end of fulfilling Whole Foods? core business mission. We 
want to improve the health and well-being of everyone on the planet 
through higher-quality foods and better nutrition, and we can?t 
fulfill this mission unless we are highly profitable. High profits 
are necessary to fuel our growth across the United States and the 
world. Just as people cannot live without eating, so a business 
cannot live without profits. But most people don?t live to eat, and 
neither must a businesses live just to make profits.
> > 
> > Toward the end of his critique Friedman says his statement that ?
the social responsibility of business [is] to increase its profits? 
and my statement that ?the enlightened corporation should try to 
create value for all of its constituencies? are ?equivalent.? He 
argues that maximizing profits is a private end achieved through 
social means because it supports a society based on private property 
and free markets. If our two statements are equivalent, if we really 
mean the same thing, then I know which statement has the superior ?
marketing power.? Mine does. 
> > 
> > Both capitalism and corporations are misunderstood, mistrusted, 
and disliked around the world because of statements like Friedman?s 
on social responsibility. His comment is used by the enemies of 
capitalism to argue that capitalism is greedy, selfish, and uncaring. 
It is right up there with William Vanderbilt?s ?the public be damned? 
and former G.M. Chairman Charlie Wilson?s declaration that ?what?s 
good for the country is good for General Motors, and vice versa.? If 
we are truly interested in spreading capitalism throughout the world 
(I certainly am), we need to do a better job marketing it. I believe 
if economists and business people consistently communicated and acted 
on my message that ?the enlightened corporation should try to create 
value for all of its constituencies,? we would see most of the 
resistance to capitalism disappear. 
> > 
> > Friedman also understands that Whole Foods makes an important 
contribution to society besides simply maximizing profits for our 
investors, which is to ?enhance the pleasure of shopping for food.? 
This is why we put ?satisfying and delighting our customers? as a 
core value whenever we talk about the purpose of our business. Why 
don?t Friedman and other economists consistently teach this idea? Why 
don?t they talk more about all the valuable contributions that 
business makes in creating value for its customers, for its 
employees, and for its communities? Why talk only about maximizing 
profits for the investors? Doing so harms the brand of capitalism. 
> > 
> > As for Whole Foods? philanthropy, who does have ?special 
competence? in this area? Does the government? Do individuals? 
Libertarians generally would agree that most bureaucratic government 
solutions to social problems cause more harm than good and that 
government help is seldom the answer. Neither do individuals have any 
special competence in charity. By Friedman?s logic, individuals 
shouldn?t donate any money to help others but should instead keep all 
their money invested in businesses, where it will create more social 
value. 
> > 
> > The truth is that there is no way to calculate whether money 
invested in business or money invested in helping to solve social 
problems will create more value. Businesses exist within real 
communities and have real effects, both good and bad, on those 
communities. Like individuals living in communities, businesses make 
valuable social contributions by providing goods and services and 
employment. But just as individuals can feel a responsibility to 
provide some philanthropic support for the communities in which they 
live, so too can a business. The responsibility of business toward 
the community is not infinite, but neither is it zero. Each 
enlightened business must find the proper balance between all of its 
constituencies: customers, employees, investors, suppliers, and 
communities.
> > 
> > While I respect Milton Friedman?s thoughtful response, I do not 
feel the same way about T.J. Rodgers? critique. It is obvious to me 
that Rodgers didn?t carefully read my article, think deeply about my 
arguments, or attempt to craft an intelligent response. Instead he 
launches various ad hominem attacks on me, my company, and our 
customers. According to Rodgers, my business philosophy is similar to 
those of Ralph Nader and Karl Marx; Whole Foods Market and our 
customers are a bunch of Luddites engaging in junk science and fear 
mongering; and our unionized grocery clerks don?t care about layoffs 
of workers in Rodgers? own semiconductor industry. 
> > 
> > For the record: I don?t agree with the philosophies of Ralph 
Nader or Karl Marx; Whole Foods Market doesn?t engage in junk science 
or fear mongering, and neither do 99 percent of our customers or 
vendors; and of Whole Foods? 36,000 employees, exactly zero of them 
belong to unions, and we are in fact sorry about layoffs in his 
industry. 
> > 
> > When Rodgers isn?t engaging in ad hominem attacks, he seems to be 
arguing against a leftist, socialist, and collectivist perspective 
that may exist in his own mind but does not appear in my article. 
Contrary to Rodgers? claim, Whole Foods is running not a ?hybrid 
business/charity? but an enormously profitable business that has 
created tremendous shareholder value. 
> > 
> > Of all the food retailers in the Fortune 500 (including Wal-
Mart), we have the highest profits as a percentage of sales, as well 
as the highest return on invested capital, sales per square foot, 
same-store sales, and growth rate. We are currently doubling in size 
every three and a half years. The bottom line is that Whole Foods 
stakeholder business philosophy works and has produced tremendous 
value for all of our stakeholders, including our investors.
> > 
> > In contrast, Cypress Semiconductor has struggled to be profitable 
for many years now, and their balance sheet shows negative retained 
earnings of over $408 million. This means that in its entire 23-year 
history, Cypress has lost far more money for its investors than it 
has made. Instead of calling my business philosophy Marxist, perhaps 
it is time for Rodgers to rethink his own. 
> > 
> > Rodgers says with passion, ?I am proud of what the semiconductor 
industry does?relentlessly cutting the cost of a transistor from $3 
in 1960 to three-millionths of a dollar today.? Rodgers is entitled 
to be proud. What a wonderful accomplishment this is, and the 
semiconductor industry has indeed made all our lives better. Then why 
not consistently communicate this message as the purpose of his 
business, instead of talking all the time about maximizing profits 
and shareholder value? Like medicine, law, and education, business 
has noble purposes: to provide goods and services that improve its 
customers? lives, to provide jobs and meaningful work for employees, 
to create wealth and prosperity for its investors, and to be a 
responsible and caring citizen. 
> > 
> > Businesses such as Whole Foods have multiple stakeholders and 
therefore have multiple responsibilities. But the fact that we have 
responsibilities to stakeholders besides investors does not give 
those other stakeholders any ?property rights? in the company, 
contrary to Rodgers? fears. The investors still own the business, are 
entitled to the residual profits, and can fire the management if they 
wish. A doctor has an ethical responsibility to try to heal her 
patients, but that responsibility doesn?t mean her patients are 
entitled to receive a share of the profits from her practice. 
> > 
> > Rodgers probably will never agree with my business philosophy, 
but it doesn?t really matter. The ideas I?m articulating result in a 
more robust business model than the profit-maximization model that it 
competes against, because they encourage and tap into more powerful 
motivations than self-interest alone. These ideas will triumph over 
time, not by persuading intellectuals and economists through argument 
but by winning the competitive test of the marketplace. Someday 
businesses like Whole Foods, which adhere to a stakeholder model of 
deeper business purpose, will dominate the economic landscape. Wait 
and see.  
> > 
> >  
> > -end
> >  
> >  
> > -Terry Liberty Parker 
> > Envision UNIVERSAL Libertarianism! 
> > at http://groups.yahoo.com/group/Libertarian/message/41209 
> > VoiceCall 1.512.462.1776 
> >  
> >  
> >  
> >  
> > 
> > 
> > __________________________________________________
> > Do You Yahoo!?
> > Tired of spam?  Yahoo! Mail has the best spam protection around 
> > http://mail.yahoo.com 
> > 
> > [Non-text portions of this message have been removed]
> > 
> > 
> > 
> > 
> > ForumWebSiteAt  http://groups.yahoo.com/group/Libertarian  
> > Yahoo! Groups Links
> > 
> > 
> > 
> >  
> > 
> >




------------------------ Yahoo! Groups Sponsor --------------------~--> 
Fair play? Video games influencing politics. Click and talk back!
http://us.click.yahoo.com/VpgUKB/pzNLAA/cUmLAA/KlSolB/TM
--------------------------------------------------------------------~-> 

ForumWebSiteAt  http://groups.yahoo.com/group/Libertarian  
Yahoo! Groups Links

<*> To visit your group on the web, go to:
    http://groups.yahoo.com/group/Libertarian/

<*> To unsubscribe from this group, send an email to:
    [EMAIL PROTECTED]

<*> Your use of Yahoo! Groups is subject to:
    http://docs.yahoo.com/info/terms/
 


Reply via email to