Being a marketing strategist by trade, I tend to view most problems as marketing problems. LP success is no different. It is from this viewpoint that I am backing Root.
The LP's primary mission - to get LP candidates elected - is in perpetual failure mode. At this current moment of history, when the LP should be drawing-in every Tea Party member and registered independent, we are not and the reasons have been measured. I led a positioning survey to see where the LP stands in my region (San Francisco bay area, which is more LP friendly than most). The single largest problem the LP faces is a lack of brand awareness/recognition among voters. No other progress can be made until this is corrected and the media Rep/Dem duality is killed. Wayne is the only candidate who can make this happen. He has the drive, media skills, money management and youth appeal to start the process. The other candidates are fine people, but can't bring brand awareness to the masses. Since there can be no brand preference without brand awareness, we need Wayne to take us to that next step.
