On 7 May 2012 14:09, Ramana Kumar <[email protected]> wrote: > I don't see why brand, marketing, and image should be tabooed. They are > effective ways to spread an idea, whether that idea is good or bad. Why not > use them to spread a good idea?
Abstract understanding it not enough; image and branding is about the abstract recognition of a party, because it lacks a 'call to action.' It is people taking action that is needed :-)
