It is behavior that social movements
    seek to change, not blah blah about 'values.'

I disagree.  We need to change both, as every social movement does.

We can influence other people's values by

* Acting in accord with our values, and
* Talking about those values, so people understand why we do what we do.

    So if you present these items in reverse order, 5 4 3 2 1, that is
    much more likely to make sense to people - especially if there are
    lots of concrete examples like 5, many slightly abstracted examples
    like 4, something like the '4 freedoms' on the level of 3, perhaps a
    few more ways of phrasing 2, and 1 is irreducible.

You might be right about that.

--
Dr Richard Stallman
President, Free Software Foundation
51 Franklin St
Boston MA 02110
USA
www.fsf.org  www.gnu.org
Skype: No way! That's nonfree (freedom-denying) software.
  Use Ekiga or an ordinary phone call

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