Robert Martinez said:

> Most non-technical users cannot see or understand what software freedom is.
> They are unable to recognize in how far their choice actually connects to the 
> idea of free software.

Labeling might be a good thing to do but I'm not sure that I agree with your 
reasoning behind it. Your explanation make it seem as if "non-technical users" 
as you describe them are just mindless sheep "that passively graze on what 
others make available to them." [1]

I think that everyone can appreciate software freedom [2]. That you propose an 
educational campagin disproves, I think, your point that people "cannot" see or 
understand what software freedom is or are "unable to recognize"...

[1] http://www.gnu.org/philosophy/words-to-avoid.html#Consumer
[2] http://www.fsf.org/bulletin/2011/spring/why-should-i-care-about-that

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