I'm trying to explain the benefits of releasing internal tools and
libraries as free software. Currently the company has released two
libraries under the modified BSD license.

The only reasons we have for doing this are that it makes the company look
good in the community (and could be used for recruiting) and that it
benefits the community.

I want to release the deployment tool we're using but I can't quite find
the right reasoning to use. The arguments against this are that the tool is
too specific to our setup, and that it isn't polished enough to be released.

How do I counter these arguments? What sorts of practical reasons and
examples can I use to encourage more licensing of internal tools as free
software?

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