In the first half of the 1980s software became more recognized.
Personal computers changed nature from a hobbyist's toy to an
office worker's tool.  The IBM PC and Lotus 1-2-3 played important
roles in this transition.

"The Third Wave" is an important book.  It predicted that the border
between producer and consumer would become less distinct giving rise
to what the author calls the "prosumer."

Microsoft's policy strictly distinguishes between producer and
consumer while free software allows users to participate in
programming.  As such Microsoft adheres to the older model.  Early
on, when few people understood the newer model it was very successful.

Note also that Microsoft never put much effort in direct sales of
operating systems.  The operating system came with the computer.
Production and sales of computer hardware is a typical industrial age
activity: the biggest firms enjoy scale merit and succeed.  In the
information age diversity rather than uniformity is important: those
who cater well to the needs of the individual succeed.  To that end
the consumer is invited to participate in the production and a
framework is set up to make that possible.

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