Find common ground. Cast your argument in terms acceptable to the
audience. Only with such a beginning can you, eventually, persuade.
I have also found that focusing on business problem solutions is
a great way to go. Ask them about internal processes. What exactly is the
problem they have and how your solution solves it. After demonstrating
how your solutions solves your problem I often tell them,"And of course
you get all the source code so that you can hire a programmer to make changes
if we would ever go out of business." Quite a few times their eyes light
up at that point they say,"That's a great idea. That way we aren't dependent
on a single vendor." They have just taken the first step to understanding
open source.
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Brian DeSpain ******************************************************** http://www.bravenewworlds.com Technical Consultants Business Development Electronic Commerce Toll-Free: 800.631.2527 Fax Number: 626.584.9364 ********************************************************
