I worked at D/R in the 70s…in the glass building on Brattle St…we wore these 
shirts , or Mekko aprons.

It was a wonderful place to work - a community dedicated to great design, where 
design followed function.
All that changed when Ben Thompson was driven out and new management a recent 
Harvard MBA grad, from Texas, was brought in to make things profitable.
He fired many of the oldest female staff and began selling cheap knock-offs of 
the classic designs.
We all knew we were asked to sell junk and there was a quiet employee rebellion.
The store did not last much after that.



------
Sara Mattes




> On Mar 13, 2022, at 11:40 PM, K Mierz via Lincoln <[email protected]> 
> wrote:
> 
> marimekko is finland's premier modern textile company.
> 
> they've been making this unisex striped shirt
> called jokapoika (yoke'-a-poy-ka) 
> or "everyman's shirt" since 1956;
> it's the most popular product in the company's history.
> 
> https://company.marimekko.com/en/60-year-old-jokapoika-shirt-is-still-going-strong-an-ode-to-timeless-design/
>  
> <https://company.marimekko.com/en/60-year-old-jokapoika-shirt-is-still-going-strong-an-ode-to-timeless-design/>
> 
> In her first year at Marimekko in 1953, designer Vuokko Eskolin-Nurmesniemi 
> created Piccolo, a striped fabric painted with freehand brushstrokes. Three 
> years later, a Piccolo print shirt called Jokapoika became the first piece 
> Marimekko designed for men.
> 
> It is a loose fit shirt with a straight cut to the hip hemline with little 
> side slits and a stitched-on chest pocket. Metal buttons secure the front 
> closure and cuffs.
> 
> i have this vintage jokapoika shirt 
> in navy blue with lime stripes.
> 
> 
> <2a.jpg>
> 
> <2.jpg>
> 
> it's sized as xlarge:
> sleeve length 25"
> collar 18"
> chest 50"
> 29" long 
> 
> new ones sell for $220!  
> and they are never on sale.
> Jokapoika shirt 
> <https://www.marimekko.com/us_en/jokapoika-shirt-sustainable-color-090141-901>
> 
> $220.00       
> Jokapoika shirt
> The Jokapoika button-up shirt is made of cotton in the Piccolo pattern, which 
> is printed in Helsinki. The unisex...
>  
> <https://www.marimekko.com/us_en/jokapoika-shirt-sustainable-color-090141-901>
> 
> asking $40.
> 
> take it home to try it out;
> if it doesn't fit, you can bring it back.
> 
> contactless pickup
> katherine mierzwa
> 
> 
> 
> 
> <2a.jpg><2.jpg>-- 
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