Well, it might not be so cut and dry...though I'll agree that anyone
that's in the multimedia consulting/contracting biz might prefer
different wording.
First, we have to grow and evolve as the products do...if Macromedia is
selling a product that makes the deployment of simple Power Point
presentations easier then you may want to capitalize on a different
sort of work. it could be that the Macromedia "marketing-speak" for
this product has an element of truth to it. As a good consultant, I'd
tell my client if I thought Breeze was the best solution for a
particular project. I'd tell the client if I thought hey didn't need my
skills for a particular job and could do it cheaply with a readily
available product. Pretending there's not a better option will bite you
in the butt later and is not good for business.
As for the MM market-speak skewing the perceptions of clients or
potential clients - or even misinforming them...I consider it part of
my job to inform my client. I try to cut through the jargon and pitches
when I do this - and keep my own pitch honest. It's good for business
and I've learned to give people credit for often thinking things out on
their own. Many people understand that the Breeze marketing pitch is
just that. It's true and not true. They'll want to know more - from you
*and* Macromedia.
Breeze is easy...but easy usually also means "somewhat limited options"
- there will always be room for more complex development jobs that
can't be completed with the "drag and drop" style of multimedia design.
Speaking of "drag and drop" design...didn't Director revolutionize
multimedia development with features like prebuilt behaviors and the
score metaphor? I wonder if the hardcore coders were offended by this
development? Did it take some business away from folks with the deeper
knowledge. Maybe...but I doubt it put them out of business.
When weighing options for how to complete a project - as I always do
for a client - consider Breeze and don't forget the cost. Breeze is
easy, but it's targeting corporate customers and is a bit more
expensive to get set up with. How does the cost of Breeze stack up
against the cost of having *you* do development.
The style of Breeze presentations is a lot like Power Point (so that's
nothing nothing new)...I'm impressed more with how Breeze is setup to
ease broad *deployment* of this kind of simple multimedia presentation.
The public will benefit...we multimedia developer types may or may not
have to adjust the way we do business - depends on what your focus is.
Either way, this kind of evolution and competition is just part of the
job.
My two cents,
J
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