Welcome to IMC InfoMail: "A Boost for Your Next Launch"

[cynthia]

Title: IMC strategies

Launches get a big boost from multimedia strategies.     How do you get the most impact when launching new products or initiatives in The Digital Age? Create great core assets and maximize their value by deploying them strategically, using a strategic combination of delivery vehicles. Among the New Media applications for effective launches are: Downloadable electronic press kits and product brochures including press releases, backgrounders, pdf photos and documents, video clips, and online links to contacts or to more information on your site Recipient-customized outgoing e-mail featuring dynamically-adaptive animation and audio, compressed to tiny files that anyone can download, and that end incorporate links to your site Streaming video using cutting-edge compression techniques for fast downloading of large-smooth-running images cast:stream webcast presentations featuring live streaming video with synchronized graphic support including PowerPoint� presentations, Flash� animations and QuickTime� movies While streaming technology is growing quickly, physical media such as DVD and CD-ROM still offer a level of presentation that is years away from being practical online. Interactive video on DVD� now surprisingly affordable � that presents up to 8 hours of full-screen, broadcast-quality video and audio, plus text and animation � all interactively integrated with PowerPoint and the Web Business card-size CD-ROMs that hold up to 50 Mb of information � enough for up to 15 minutes of video with audio, plus text and animation Enhanced PowerPoint� presentations with embedded video, audio and animation All of the assets created for any one component of the program can be �re-purposed� for other purposes, including sales support and training � online or via other digital and print media. How do you determine the right combination media to use, and how to optimize the value of all creative assets? At Invision Media Communications (IMC), we�re anxious to help you make those decisions, and to show you more about the various options � at no cost, and no obligation. To arrange an exciting capabilities presentation, call us at 1 800 427 8832 or CLICK HERE     [To remove yourself from this list, or to change to digest mode, go to http://www.penworks.com/LUJ/lingo-l.cgi To post messages to the list, email [EMAIL PROTECTED] (Problems, email [EMAIL PROTECTED]) Lingo-L is for learning and helping with programming Lingo. Thanks!]