Facebook bans, sends cease-and-desist letter to developer of Unfollow 
Everything extension

That'll help improve its image


By Rob Thubron October 8, 2021  
https://www.techspot.com/news/91650-facebook-bans-sends-cease-desist-letter-developer-unfollow.html

Facebook bans, sends cease-and-desist letter to developer of Unfollow 
Everything extension

What just happened? Given the rough couple of weeks Facebook has been through, 
the company could definitely use some good PR right now, so here's exactly the 
opposite: it's been revealed that the social network has permanently banned the 
creator of a tool that unfollows all connections automatically, potentially 
making the social network less addictive and depressing.

Louis Barclay, creator of the Unfollow Everything browser extension that lets 
users unfollow—not unfriend—all their friends, groups, and pages simultaneously 
(rather than individually), writes that his program has not been welcomed by 
Facebook.

Unfollow Everything essentially gets rid of your entire newsfeed, something 
highlighted as an addictive factor in keeping people on the service.

"I still remember the feeling of unfollowing everything for the first time. It 
was near-miraculous. I had lost nothing, since I could still see my favorite 
friends and groups by going to them directly," Barclay writes in an article for 
Slate.

"But I had gained a staggering amount of control. I was no longer tempted to 
scroll down an infinite feed of content.

The time I spent on Facebook decreased dramatically. Overnight, my Facebook 
addiction became manageable."

Facebook responded to the tool by sending Barclay a cease-and-decease letter 
threatening legal action. It claimed he violated the site's terms of service 
through a program that automates user interactions.

The company then "permanently disabled my Facebook and Instagram accounts" and 
"demanded that I agree to never again create tools that interact with Facebook 
or its other services."

Barclay notes that Switzerland's University of Neuchâtel expressed interest in 
using his software to study the news feed's impact on the amount of time spent 
on Facebook and the happiness of the platform's users, which may explain why 
the company wanted it removed.

The last few weeks have been Facebook's worst since it was rocked by the 
Cambridge Analytica scandal in 2018.

It began with leaked internal studies that showed the social network knows how 
damaging Instagram is for teenage girls' mental wellbeing.

Mark Zuckerberg was then forced to deny claims he told Donald Trump that 
Facebook wouldn't fact-check politicians in exchange for less severe 
regulations.

It's also been dealing with the FTC lawsuit, one of the site's worst outages in 
years, and a whistleblower testifying to US senators that Facebook prioritizes 
making money over doing what is good for the public, which most of us already 
knew.

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