Why are some nonfungible tokens so expensive?

Date 27.11.2021. Author Kristie Pladson
https://www.dw.com/en/why-are-some-nonfungible-tokens-so-expensive/a-59921744


Most are worthless, but some sell for millions: Experts explain to DW what they 
know about the mysterious price of nonfungible tokens, and why this 
crypto-asset may have rough days ahead.

Nonfungible tokens (NFTs) burst onto the scene earlier this year when some of 
them started pulling in millions of dollars at auctions. A confusing and 
controversial new digital asset is on the rise. DW's own experiment selling an 
NFT made a smaller splash. Which made us all the more curious: Why are some so 
expensive?

Patrons of the arts?

First, a reminder: NFTs prove ownership of digital files. They can represent 
digital works of art but can also be associated with video game accessories, 
collectors items and more. Anything that can be stored as data on a blockchain 
can be an NFT. NFT transactions are recorded publicly on a blockchain and often 
bought with cryptocurrencies.

(Investment bank JPMorgan Chase recently valued the global NFT market at $7 
billion (€6.3 billion).

In October, an experiment by The Economist pulled in $420,000 when the weekly 
newsmagazine auctioned off an NFT of one of their cover pages. An issue about 
decentralized finance, the cover art portrayed cryptocurrencies alongside 
images from the children's book Alice's Adventures in Wonderland. Buyer @9x9x9 
told The Economist it was the fitting title — "Down the Rabbit Hole" — that 
compelled them to purchase the data file of the cover.

But buyers of breathtakingly expensive NFTs point to a whole range of reasons 
for spending big bucks for the rights to a data file that anyone else can view 
or copy. Cryptocurrency entrepreneur Vignesh Sundaresan spent a record-breaking 
$69 million on an NFT earlier this year. The NFT enthusiast, who has invested 
in the technology, denied that he was trying to push up prices. He said he 
wanted to support the artist and showcase the technology.

For other buyers, it's about scarcity. "The buyer knows how many will be made 
and has blockchain proof of ownership," American billionaire and NFT collector 
Mark Cuban told online news portal Business Insider.

Researchers at the Alan Turing Institute (ATI) wanted to know what the data 
said about this phenomenon.

"What we observed is that there is this gigantic heterogeneity in the success 
of NFTs," Andrea Baronchelli, associate professor in mathematics at the 
University of London and ATI's token economy theme lead, told DW. "Some — very 
few — do very well, a bunch do decently, and the majority are worthless."

Earlier this year, ATI's team of experts completed a study which looked at the 
role certain factors play in the price of NFTs. They looked at three 
components: the NFT's visual features, previous sales of related NFTs and the 
social network of the buyer and seller.

Researchers used a machine learning model to consider a dataset of 4.7 million 
NFTs exchanged by over 500,000 buyers and sellers. The result? Past sales of 
related NFTs was the most important of these three factors, accounting for over 
50% of the price variance.

For example, past sales of NFTs from the CryptoPunks collection, a prominent 
set of 10,000 tokens depicting pixel images of punks, would be a good indicator 
of future sales of tokens from the same collection.

Visual features were the second-most important aspect. Including this data 
increased the performance of the machine learning model by up to 20%. Data 
showing the popularity of the traders increased performance by 10%.

Combined, they concluded these three factors can explain up to 70% of the 
variability in NFT prices. They plan to look at more factors in the future, 
including the platform where the NFT is sold and the activity of the creator on 
social media.

In the market for NFTs of digital artworks, one can recognize something of the 
traditional art market, where scarcity, social networks and, often to a lesser 
extent, content of the art piece help determine an object's worth. But NFTs 
have some features that distinguish them from their real world counterparts, 
said Mauro Martino, director of the Visual Artificial Intelligence Lab at IBM 
Research and ATI study co-author.

"A very big difference between the art market and NFTs is that the artists take 
10% to 20% from the secondary sales," he told DW. "So anytime the piece will 
sell again, part of the sale will always go to the artist. This is really a 
novelty in the idea of art and can be a big game changer for artists."

This is possible because future sales of NFTs are recorded on blockchain, which 
allows artists to receive their cut automatically.

That is good news for anyone whose NFT has generated some money. But what about 
the majority that aren't worth much at all?

"There are 10,000 new pieces each and every day ready to go...I don't know 
where," said Martino. "There are not 10,000 new buyers every day to sustain 
this incredible production."

Stability in the NFT market would require greater attention from the public to 
attract traditional investors, as well as greater comfort with 
cryptocurrencies, the experts said. This development is likely still years 
away, and surprises could pop up in the meantime.

"If we notice that enthusiasm for NFTs today is very similar to the enthusiasm 
for cryptocurrencies at the very beginning, then we can expect some major 
correction," said Baronchelli. This would have unclear implications for this 
nonfungible asset.

"If I have bitcoin and it goes down 40%, I still have 60%," he said. "If I have 
a JPEG of a rock? What happens to the value of that JPEG? We don't know, 
because there is nothing similar."

Edited by: Hardy Graupner
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