New York Times buys viral word game Wordle

https://apnews.com/article/new-york-times-buys-wordle-c1e77bd65f21464f98f8cf4246457d6b


NEW YORK (AP) — The New York Times said on Monday that it has bought Wordle, 
the free online word game that has exploded in popularity and, for some, become 
a daily obsession.

https://www.powerlanguage.co.uk/wordle/

It listed the purchase price as being in the “low-seven figures,” but did not 
disclose specifics.

The Times, which has popular word games like Spelling Bee and its crossword 
puzzle, said “at the time it moves to The New York Times, Wordle will be free 
to play for new and existing players, and no changes will be made to its 
gameplay.”

Wordle was created by Josh Wardle, a Brooklyn software engineer. He originally 
made it for his partner, but released it to the public in October. On Nov. 1, 
only 90 people had played it. Within two months, that number had grown to 
300,000 after people began sharing their scores on social media.

Now, the simple puzzle that lets players guess a five-letter word in six tries 
with no hints, has millions of daily players, The Times said. It’s also become 
a viral online phenomenon, spurring copycats like “Airportle,” where you guess 
airport abbreviations, and “Queertle,” with words for the queer community.

Wordle’s appeal has been in part due to its simplicity, no bells and whistles 
or ads or asking for your email address to play — just a website with 30 blank 
squares and a keyboard. Some apps have tried to piggyback on its success, 
confusing people who downloaded — or even paid for — apps on their phone 
thinking it’s the original Wordle.

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