Apple privacy changes wipe $278 billion market value from 4 companies

"Since Apple's privacy update went into effect in late April 2021, these four 
social media companies have erased a combined $278 billion in market value."

By S WARWICK 3 Feb 2022
https://www.imore.com/apple-privacy-changes-wipe-278-billion-market-value-4-companies

What you need to know

A new report says Apple's privacy changes have wiped some $278 billion from the 
market value of four social media companies.

Meta, Snap, Twitter, and Pinterest have all seen their values plummet over the 
last year.

Meta's share price has fallen 24% in the last 24 hours.

A new report has revealed that four social media companies have lost some $278 
billion in market value since Apple announced changes to privacy on iPhone last 
year.

The earnings results from social media companies on Wednesday highlighted the 
weakness to investors, resulting in a steep sell-off in their stocks.

In Thursday trades, Meta Platforms fell 22%, Snap fell 18%, Twitter fell 8%, 
and Pinterest fell 11%.

Since Apple's privacy update went into effect in late April 2021, these four 
social media companies have erased a combined $278 billion in market value.

The report notes Meta's value has fallen by $169 billion since April 26, 2021.

Similarly, Snap has fallen by $50 billion, Twitter by $26 billion, and 
Pinterest by $33 billion.

For Snap, Twitter, and Pinterest, those losses represent around half of their 
previous market values, a staggering decline.

It comes after Facebook missed its Q4 earnings targets this week, and announced 
that it expects changes made by Apple last year to cost the company some $10 
billion in revenue, sending shares in freefall on Wednesday, a trend that 
continued when the markets opened.

Apple made tracking users via an IDFA number an opt-in feature, as the company 
continues to highlight privacy as one of the best iPhone features on offer.

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