Windows 10 still growing, but Win 11 had another bad month, says AdDuplex

Adoption is going so great that growth is barely registering

By Richard Speed  28 Apr 2022 
https://www.theregister.com/2022/04/28/adduplex_windows_11/


The apparent standstill of Windows 11 adoption is continuing for a second 
month, according to figures from ad platform AdDuplex.

https://reports.adduplex.com/#/r/2022-04

Microsoft said this week that Windows 11 adoption is going well, with CEO Satya 
Nadella stating in its Q3 earnings call that enterprise adoption of the OS was 
happening "at a faster pace than any previous release," but judging by data 
from both AdDuplex and Lansweeper, those figures must be starting from a very 
low base.

The usage share of Windows 11 in AdDuplex's figures grew by less than 0.4 
percentage points in April (from 20 percent to 20.4 percent). This represents 
very slight improvement on March's 0.2 percentage point uptick, but it's a 
clear indication that explosive growth is highly unlikely for the operating 
system and its demanding list of hardware requirements.

https://www.theregister.com/2021/10/05/windows_11_in_detail/

Windows 10, on the other hand, has continued to outpace its newer sibling. The 
share of the most recent version, 21H2, grew from having a 28.5 percent share 
of the pie last month to 35 percent this month – while even the decidedly 
long-in-the-tooth 21H1 managed a very slight gain from 26.4 percent to 26.5 
percent.

Last year, AdDuplex CEO Alan Mendelevich told The Register that the AdDuplex 
figures were heavily skewed toward consumer PCs, which, according to 
Mendelevich, were "much more likely to upgrade at the first opportunity."

This explains the early growth and the tailing off that has occurred over the 
last few months. Consumers who can upgrade, have upgraded. Those who can't 
(most likely due to Microsoft's hardware demands for Windows 11 rather than a 
deep-seated dislike of the new Start Menu or the departure of Task Manager from 
the taskbar context menu) have held off.

Enterprises are clearly being cautious, as they are with any major operating 
system revision. Typically they hold off for 12 months to two years before 
adopting.

All of this makes Microsoft's talk of growth in the operating system's rate of 
adoption among organizations all the more baffling. A 100 percent growth rate, 
for example, sounds great unless the starting point is a single laptop in 
engineering.

There is also the question of what Nadella meant when he said "any previous 
release" – enterprises have moved from one release of Windows 10 to another 
rapidly but tend to be sluggish when it comes to major revisions (as shown by 
the tenacity of Windows 7 – and even XP – in some figures.)

The Register contacted Microsoft in order to get the raw data behind Nadella's 
claims. We will update should the company respond. ®

(64 Comments)
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