Probably a kind of variable reinforcement scheduling to train users to click.
You will need to click to find out the content. Sometimes you'll be rewarded.
Sent from my Galaxy
-------- Original message --------From: Stephen Loosley
<[email protected]> Date: 6/10/23 10:39 pm (GMT+10:00) To:
"[email protected]" <[email protected]> Subject: [LINK] Musk rates
esthetics over functionality Elon Musk’s X drops headlines from articles, as
new report details its bleeding ad revenueBy Mike Murphy October 5,
2023https://www.marketwatch.com/story/elon-musks-x-drops-article-headlines-as-report-details-bleeding-ad-revenue-ea8b0bdbElon
Musk’s X revamped its look to eliminate headlines on article links Wednesday,
the same day that Reuters reported the platform has seen massive monthly
ad-revenue losses since the billionaire bought it last year.Citing third-party
data provided to it, Reuters reported Wednesday that X — formerly Twitter — has
seen year-over-year monthly ad revenue declines of at least 55% every month
since Musk took over last October.Ad revenue in August was down 60% year over
year, the report said.Musk has acknowledged a steep dropoff in ad revenue, and
according to Reuters, X Chief Executive Linda Yaccarino is expected to meet
this week with bank lenders who helped finance Musk’s acquisition to update
them on the company’s plans.Last week, Yaccarino said at a tech conference that
90% of X’s top 100 advertisers had resumed placing ads, and claimed the company
could be profitable next year.Meanwhile, X’s app has a new look, as many users
can no longer see a headline on articles posted on the platform. Instead, users
see only a blurb at the top, and an image that can be clicked on.The change
appeared to be rolling out in stages across different platforms. At last check
Wednesday evening, headlines were stripped for many iOS and desktop users, but
were apparently still showing up on the Android app.Many users pointed out that
the change is causing confusion, since many posts now lack context from a
headline.The change had been expected, with Musk tweeting in August: “This is
coming from me directly. Will greatly improve the esthetics.”Since buying
Twitter for $44 billion last year, Musk has moved to downgrade news content,
and has suggested users should write longer posts rather than include links in
order to boost engagement._______________________________________________Link
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