Big-name EVs: here are the new models launching for the first time in Australia

A battery-powered Mustang and Volkswagen’s electric take on the Kombi van are 
some of the vehicles to arrive in 2024

Australian Associated Press  Sat 30 Dec 2023
https://www.theguardian.com/environment/2023/dec/30/big-name-evs-here-are-the-new-models-launching-for-first-time-in-australia


Major brands are preparing to launch electric cars in Australia for the first 
time, in a move experts say will cause some motorists to question their brand 
loyalty.

Near-silent sports cars, a battery-powered Mustang, Toyota’s first electric SUV 
and a modern take on the Kombi van are expected to launch in Australia in what 
is said to be a breakthrough year for electric vehicles.

The predictions come after some big-name manufacturers committed to bringing 
their electric models to Australia for the first time and follow the federal 
government’s commitment to change laws to encourage their sale.

Australian EV sales have increased by 185% since 2022

Industry experts say carmakers will have to work hard to impress buyers, who 
are likely to be less loyal to the same brands when switching from a petrol to 
an electric car.

Major automakers expected to launch electric cars in Australia for the first 
time will include Jeep, Ford, Toyota and Volkswagen, in a trend expected to 
shake up the market.

The Electric Vehicle Council chief executive, Behyad Jafari, said giving 
motorists more options would be critical to increasing EVs’ take-up and could 
lead to sales jumping again over the next 12 months.

“We’re finding that as electric cars are made available to people, as they come 
in different shapes and sizes, Australians are excited to get behind the wheel 
and save money on ever-increasing petrol prices,” he said.

Australian drivers bought more than 80,000 electric cars between January and 
November, according to Federal Chamber of Automotive Industries figures, but 
Jafari said some buyers were holding out for specific vehicles that were still 
only available overseas.

“We’ll see a few options in electric and plug-in hybrid utes be made available 
in 2024 and it will be good to see the impact that can have on the market,” he 
said.

“The [electric] Kombi van has everyone pretty excited, so it will be good to 
get that back on our roads again.”

The Everything Electric chief executive, Dan Caesar, said having more options 
available in the Australian market could challenge the popularity of 
traditional vehicle brands, as customer loyalty “when buying EVs is very low”.

“In the past, people who bought BMWs or Mercedes often said they would buy 
another BMW or Mercedes,” he said.

“What we’re seeing now is that they may well choose a brand they haven’t 
historically preferred, they may go and do something different, and we’re 
seeing that in every market.”

Caesar said motorists were also increasingly choosing cars with fresh and 
recognisable designs to advertise their low-emission choice.

“The front edge of EV buyers seem to be interested in cars that are more 
conspicuously electric and look a little more interesting,” he said.


Here are some of the most notable EV launches headed our way:

Volkswagen ID Buzz: like a Kombi but quiet, this electric reimagining of 
Volkswagen’s famous people mover will feature seven seats and come in two-tone 
colours. It’s expected to command more than $100,000 and could arrive in 
December

Polestar 4: due in Australian showrooms in August 2024, this futuristic vehicle 
is a mid-sized SUV with a large interior, glass roof, 39cm display and, 
controversially, no rear window. Its price will start at $81,500

Ford Mustang Mach-E: while early deliveries of this vehicle arrived in 
December, many more are expected in early 2024. The electric addition to the 
Mustang brand features an SUV body, three model choices and a range of up to 
600km. It is priced from $72,990

BYD Seal: the sportiest electric car in BYD’s lineup, the Seal promises to 
reach 100km/h in as little as 3.8 seconds and travel for up to 650km on a 
charge. Prices for its three models range from $49,888 to $68,748

Toyota bZ4X: the first electric car from Australia’s most popular brand is due 
to launch in February after a series of delays. The battery-powered SUV will 
come in single and dual-motor variants, with a 30.5cm touchscreen and 51cm 
wheels. Its price is expected to start at about $90,000

Kia EV5: the third electric vehicle based on Kia’s electric platform, after the 
EV6 and EV9, is expected to look like a Sportage when it arrives in 2024. The 
SUV could also come with a price below $50,000, based on the price it commands 
in China

MG Cyberster: MG will return to its roots in 2024 with the release of the 
Cyberster, the brand’s first sports car in 13 years and its first under Chinese 
owners. The convertible with scissor doors and three screens is expected to 
command a price higher than $100,000

Audi Q4 E-Tron: three years after its European unveiling, Audi’s mid-sized SUV 
is due to arrive in Australia halfway through the year. Audi’s third local 
electric vehicle will be priced from $88,300 and will be available in four 
configurations

Jeep Avenger: the smallest vehicle from Jeep has been confirmed as a starter 
for Australia and is expected to arrive in the second half of 2024. The 
electric SUV will feature a 25.4cm touchscreen and a 400km range, though its 
price has yet to be confirmed

Tesla Model 3: the updated version of Tesla’s entry-level car, dubbed Highland, 
will deliver design and technology updates when it arrives early in 2024. 
Updates to the $61,900 vehicle include a more aerodynamic exterior, additional 
soundproofing and an extra display for back-seat passengers

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