Reddit pops 48% in NYSE debut after selling shares at top of range

By Jonathan Vanian  March 21 2024

KEY POINTS


  *   Reddit began trading on the New York Stock Exchange under the stock 
ticker “RDDT.”


  *   The 19-year-old website that hosts millions of online forums priced its 
IPO on Wednesday at $34 a share, the top of  the expected range.


  *   Reddit and selling shareholders raised about $750 million from the 
offering, with the company collecting about $519 million.


[Photo: Reddit CEO Steve Huffman and New York Stock Exchange (NYSE) president 
Lynn Martin ring the opening bell during the bell-ringing ceremony as Reddit 
begins trading on the New York Stock Exchange (NYSE) in New York on March 21, 
2024.  | Getty Images]


Reddit shares jumped 48% in their debut on Thursday in the first initial public 
offering for a major social media company since Pinterest hit the market in 
2019.

The 19-year-old website that hosts millions of online forums priced its IPO on 
Wednesday at $34 a share, the top of the expected range. Reddit and selling 
shareholders raised about $750 million from the offering, with the company 
collecting about $519 million.

The stock opened at $47 and reached a high of $57.80, marking a 70% increase at 
its peak for the day. It closed at $50.44, giving the company a market cap of 
about $9.5 billion.

Trading under the ticker symbol “RDDT,” Reddit is testing investor appetite for 
new tech stocks after an extended dry spell for IPOs. Since the peak of the 
technology boom in late 2021, hardly any venture-backed tech companies have 
gone public and those that have — like Instacart
and Klaviyo last year — have underwhelmed. On Wednesday, data center hardware 
company Astera Labs
made its public market debut on Nasdaq and saw its shares soar 72%, 
underscoring investor excitement over businesses tied to the surge in 
artificial intelligence.

At its IPO price, Reddit was valued at about $6.5 billion, a haircut from the 
company’s private market valuation of $10 billion in 2021, which was a boom 
year for the tech industry. The mood changed in 2022, as rising interest rates 
and soaring inflation pushed investors out of high-risk assets. Startups 
responded by conducting layoffs, trimming their valuations and shifting their 
focus to profit over growth.

Reddit’s annual sales for 2023 rose 20% to $804 million from $666.7 million a 
year earlier, the company detailed in its prospectus. The company recorded a 
net loss of $90.8 million last year, narrower than its loss of $158.6 million 
in 2022.

Based on its revenue over the past four quarters, Reddit’s market cap at IPO 
gave it a price-to-sales ratio of about 8. Alphabet trades for 6.1 times 
revenue, Meta has a multiple of 9.7, Pinterest’s sits at 7.5 and Snap trades 
for 3.9 times sales, according to FactSet.

In addition to those companies, Reddit also counts X, Discord, Wikipedia and 
Amazon’s Twitch streaming service as competitors in its prospectus.

Reddit is betting that data licensing could become a major source of revenue, 
and said in its filing that it’s entered “certain data licensing arrangements 
with an aggregate contract value of $203.0 million and terms ranging from two 
to three years.” This year, Reddit said it plans to recognize roughly $66.4 
million in revenue as part of its data licensing deals.

Google has also entered into an expanded partnership with Reddit, allowing the 
search giant to obtain more access to Reddit data to train AI models and 
improve its products.

Reddit revealed on March 15 that the Federal Trade Commission is conducting a 
nonpublic inquiry “focused on our sale, licensing, or sharing of user-generated 
content with third parties to train AI models.” Reddit said it was “not 
surprised that the FTC has expressed interest” in the company’s data licensing 
practices related to AI, and that it doesn’t believe that it has “engaged in 
any unfair or deceptive trade practice.”

Reddit was founded in 2005 by technology entrepreneurs Alexis Ohanian and Steve 
Huffman, the company’s CEO. Existing stakeholders, including Huffman, sold a 
combined 6.7 million shares in the IPO.

As part of the IPO, Reddit gave some of its top moderators and users, known as 
Redditors, a chance to buy stock through a directed-share program. Companies 
like Airbnb, Doximity and Rivian have used similar programs to reward their 
power users and customers.

“I hope they believe in Reddit and support Reddit,” Huffman told CNBC in an 
interview on Thursday. “But the goal is just to get them in the deal. Just like 
any professional investor.”

Redditors have expressed skepticism about the IPO, both because of the 
company’s financials and its often troubled relationship with moderators. 
Huffman said he recognizes that reality and acknowledged the controversial 
subreddit Wallstreetbets, which helped spawn the surge in meme stocks like 
GameStop

“That’s the beautiful thing about Reddit, is that they tell it like it is,” 
Huffman said. “But you have to remember they’re doing that on Reddit. It’s a 
platform they love, it’s their home on the internet.”

OpenAI CEO Sam Altman is one of Reddit’s major shareholders along with Tencent 
and Advance Magazine Publishers, the parent company of publishing giant Condé 
Nast. Altman’s stake in the company was worth over $400 million before the 
stock began trading. Altman led a $50 million funding round into Reddit in 2014 
and was a member of its board from 2015 through 2022.


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