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Today's Topics:
1. EU court rules social networks cannot use personal data
forever (Stephen Loosley)
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Message: 1
Date: Sat, 05 Oct 2024 21:03:55 +0930
From: Stephen Loosley <[email protected]>
To: "link" <[email protected]>
Subject: [LINK] EU court rules social networks cannot use personal
data forever
Message-ID: <[email protected]>
Content-Type: text/plain; charset="UTF-8"
EU court rules social networks cannot use personal data forever
The case challenges Meta usage of personal information for ad targeting.
By Danny Gallagher Sat, Oct 5, 2024
https://www.engadget.com/social-media/eu-court-rules-social-networks-cant-use-personal-data-forever-193013206.html
Once again, the European Union has issued a ruling preventing Meta from going
too crazy with user information.
The top court in the EU ruled that limits must be put in place for how long
Meta and other social media networks can use personal information for ad
targeting strategies.
TechCrunch reported that the EU?s highest court sided with an earlier opinion
published in April by a court adviser. The previous ruling also urged for
limits on the amount of time companies could retain customers personal data for
the purpose of targeting advertising.
The rulings referred its retention guidelines to the bloc?s General Data
Protection Regulation (GDPR) established by the EU in 2018.
Recital 65 of the GDPR establishes a person?s ?right to be forgotten? and the
right to rectification and erasure of personal data.
Failure to comply with the GDPR could result in a 4 percent global annual
turnover penalty, a number that could reach into the billions for a social
media mega-corporation like Meta.
Last year, Meta had to pay a $414 million fine (or approximately ?390 million)
for illegally requiring users of its social media outlets like Facebook,
Instagram and WhatsApp to accept personalized ads.
The EU and Meta along with other big tech companies like Apple and Google have
tangled over the use of personal data in relation to the Digital Markets Act.
Meta is currently awaiting a fine ruling for violating the EU?s Digital Markets
Act when it required users to pay to prohibit the company from collecting and
sharing their personal data.
Last year, the EU?s Court of Justice ruled that Meta needed to obtain consent
before delivering personal ads to users in the region.
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