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Today's Topics:
1. Have we passed peak social media? (Kim Holburn)
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Message: 1
Date: Mon, 6 Oct 2025 10:17:35 +1100
From: Kim Holburn <[email protected]>
To: Link mailing list <[email protected]>
Subject: [LINK] Have we passed peak social media?
Message-ID: <[email protected]>
Content-Type: text/plain; charset=UTF-8; format=flowed
https://www.ft.com/content/a0724dd9-0346-4df3-80f5-d6572c93a863
Have we passed peak social media?
As platforms degrade into outrage and slop, users are turning away
...
It has gone largely unnoticed that time spent on social media peaked in 2022
and has since gone into steady decline, according to an
analysis of the online habits of 250,000 adults in more than 50 countries
carried out for the FT by the digital audience insights
company GWI. And this is not just the unwinding of a bump in screen time during
pandemic lockdowns ? usage has traced a smooth curve
up and down over the past decade-plus.
Across the developed world, adults aged 16 and older spent an average of two
hours and 20 minutes per day on social platforms at the
end of 2024, down by almost 10 per cent since 2022. Notably, the decline is
most pronounced among the erstwhile heaviest users ?
teens and 20-somethings.
...
But that brings me to the catch. There is one notable exception to this
promising international trend: North America, where
consumption of social media?s diet of extreme rhetoric, engagement bait and
slop continues to climb. By 2024 it had reached levels
15 per cent higher than Europe.
--
Kim Holburn
IT Network & Security Consultant
+61 404072753
mailto:[email protected] aim://kimholburn
skype://kholburn - PGP Public Key on request
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End of Link Digest, Vol 395, Issue 6
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