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Today's Topics:

   1. Australia sues Microsoft over AI-linked subscription price
      hikes (Stephen Loosley)


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Message: 1
Date: Mon, 27 Oct 2025 22:15:22 +1030
From: Stephen Loosley <[email protected]>
To: "link" <[email protected]>
Subject: [LINK] Australia sues Microsoft over AI-linked subscription
        price   hikes
Message-ID: <[email protected]>
Content-Type: text/plain; charset="UTF-8"


Australia sues Microsoft over AI-linked subscription price hikes

By Reuters  October 27, 2025 8:11 PM GMT+11Updated 2 hours ago
https://www.reuters.com/world/asia-pacific/australia-takes-microsoft-court-says-it-misled-27-million-customers-2025-10-26/

Summary

* Microsoft 365 personal plan price increased by 45%

* Cheaper 'classic' plan only revealed during cancellation process

* Regulator seeks penalties, consumer redress and costs from Microsoft


Oct 27 (Reuters) - Australia's competition regulator on Monday sued Microsoft 
(MSFT.O), opens new tab, accusing it of misleading millions of customers into 
paying higher prices for its Microsoft 365 software after bundling it with 
artificial intelligence tool Copilot.

The Australian Competition and Consumer Commission (ACCC) alleged that from 
October 2024, the technology giant misled about 2.7 million customers by 
suggesting they had to move to higher-priced Microsoft 365 personal and family 
plans that included Copilot.

After the integration of Copilot, the annual subscription price of the 
Microsoft 365 personal plan increased by 45% to A$159 ($103.32) and the price 
of the family plan increased by 29% to A$179, the ACCC said.

The regulator said Microsoft failed to clearly tell users that a cheaper 
?classic? plan without Copilot was still available.

The watchdog said the option to keep the cheaper plan was only revealed after 
consumers began the cancellation process, a design it argued breached 
Australian consumer law by failing to disclose material information and 
creating a false impression of available choices.

Microsoft's previous communications through emails and a blog post failed to 
mention the cheaper alternative, only informing customers that the price 
increase would apply at the next auto-renewal, the ACCC said.

A Microsoft spokesperson said in an emailed response that it was reviewing the 
ACCC's claim in detail.

The ACCC is seeking penalties, consumer redress, injunctions and costs from 
Microsoft Australia Pty Ltd and its U.S. parent, Microsoft Corp.

The ACCC said the maximum penalty that could be imposed on a company for each 
breach of Australian consumer law was the greater of A$50 million, three times 
the benefits obtained that were reasonably attributable, or 30% of the 
corporation's adjusted turnover during the breach period if the value of the 
benefits could not be determined.

"Any penalty that might apply to this conduct is a matter for the Court to 
determine and would depend on the Court?s findings," the regulator said. "The 
ACCC will not comment on what penalties the Court may impose."



Reporting by Sneha Kumar in Bengaluru; Editing by Kim Coghill and Jamie Freed
Our Standards: The Thomson Reuters Trust Principles.

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