This issue of Cutter's newsletter has a couple articles on this subject: http://www.cutter.com/research.html
Big, Bad Data? by Ken Orr, Fellow, Cutter Business Technology Council The Middle Ages used a phrase to describe a term that was not meaningful as "a distinction without a difference." Oftentimes, in the desire to catch a technological/marketing wave, salespeople and consultants overuse terms coined to describe one thing to mean something entirely different. Recently, I was reading an article in the New York Times about department stores tracking their customers by using their wireless devices, using their movement through their stores to predict what they were interested in and what they bought. The article described this as yet another instance of the importance of Big Data. The more I read, the more I found this reference both comical and disturbing. Applying Big Data in Higher Education Editor's Pick by Kara Letourneau, Group Publisher Is your organization using big data solutions to help it meet business goals? Discover the lessons learned as Cutter Fellow Vince Kellen led the University of Kentucky in putting big data analytics to work to improve student success. The Perception, the Power, and the Promise of Social Media Analytics by Matt Ganis, Avinash Kohirkar, Guest Editors Clearly there are tremendous possibilities for insights and revelations within the sheer volume of data generated by billions of people worldwide. In this issue we explore -- and, we believe, answer -- the question "How do we measure the value of social media insights?" At one end of the spectrum we can simply understand how much people are talking about a particular product or service. And there is value in knowing that. At the other extreme, we see organizations analyzing this data to uncover entirely new and promising business models. The next step is yours -- what new and insightful information will social media analysis reveal about your organization? Melbourne, Victoria, Australia [email protected] Sooner or later, I hate to break it to you, you're gonna die, so how do you fill in the space between here and there? It's yours. Seize your space. ~Margaret Atwood, writer _ __________________ _ _______________________________________________ Link mailing list [email protected] http://mailman.anu.edu.au/mailman/listinfo/link
