By Iain Thomson, 26 Mar 2015.  
http://www.theregister.co.uk/2015/03/26/amazon_unlimited_cloud_storage/


Amazon hopes to beat its competitors in the cloud world by offering endless 
online storage space for a flat yearly fee.

For $12 a year netizens can store an "infinite" number of photos on Amazon's 
servers under the new Unlimited Photos Plan, along with 5GB of storage for 
other types of files. 

And a $60 per annum Unlimited Everything Plan provides limitless storage of 
nearly any type of file, we're told.

"Most people have a lifetime of birthdays, vacations, holidays, and everyday 
moments stored across numerous devices. And, they don't know how many gigabytes 
of storage they need to back all of them up," said Josh Petersen, director of 
Amazon Cloud Drive.

"With the two new plans we are introducing today, customers don’t need to worry 
about storage space — they now have an affordable, secure solution to store 
unlimited amounts of photos, videos, movies, music, and files in one convenient 
place."

There are, of course, some caveats. Files can't be larger than 2GB, so no HD 
film uploads, and certain types of content are out – including pornography and 
pirated material. Amazon also wants users to make sure that no malware gets 
uploaded, but the US giant hasn't said how it intends to scan for dodgy bytes.

As always, check the fine print before committing to using the service: for 
example, the terms and conditions grant Amazon "the rights to copy your files 
for backup purposes, modify your files to enable access in different formats, 
use information about your files to organize them on your behalf, and access 
your files to provide technical support."

Amazon's kicking off the service with a three-month free trial for all users. 
You'll need a credit card to sign up. Cancel the service and you've got 30 days 
to get your data off its systems.

The announcement lobs a bomb into the cloud storage market. While companies 
like Dropbox offer unlimited storage for business users, people at home usually 
have to pay a significant amount for cloud backups.

A terabyte of storage of iCloud costs $20 a month, while the same amount on 
Google's Drive will set you back $10 every 30 days. Microsoft's Office 365 
users do get unlimited storage, with the cheapest plan $7 a month. Amazon 
undercutting its rivals will cause them headaches and, based on past 
experience, a price war.

That's good news for you and I, but bad news for smaller companies like Dropbox 
that aren't going to be happy about running cloud storage at a loss. 

It appears there could be a shakedown in the market coming.

https://www.amazon.com/clouddrive/home#
http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2028891


Cheers,
Stephen


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