https://www.lifehacker.com.au/2017/12/amazon-australia-launch-most-of-the-prices-suck/


This morning, Amazon finally launched its online shopping portal in Australia, 
putting an end to months of wild speculation and shopper anticipation. 
Unfortunately, the prices we're seeing aren't nearly as revolutionary as we 
were hoping. In fact, some of them are downright terrible.

For months, industry analysts have told us that Amazon would be operating at a 
loss in Australia in a bid to dominate the market. Local retailers were 
supposed to be shaking in their boots at the prospect of ultra-cheap prices 
they couldn't possibly hope to compete with. So how do those prices stack up in 
reality?

If you were hoping to get your Christmas shopping sorted on a budget, we have 
some bad news for you: the initial launch offerings aren't nearly as impressive 
as we were led to believe.

Take, for example, the ever-popular smartphone category. The iPhone 7 Plus 
(128GB 4G LTE) will set you back $1375.

That's actually more expensive than buying from Apple direct, where the AU 
pricing is $1199. Likewise, the Samsung Galaxy S8 currently commands a price 
tag of $1570.87 on Amazon. Other Aussie retailers, including Kogan, are selling 
it for well under $900.

The price of action cams are similarly disappointing. The GoPro HERO5 Black 
GPCHDHX-501 is selling on Amazon for as much as $699. This is well above the 
average price in Australia - even Harvey Norman is selling it for $200 less 
than Amazon.

Laptop pricing is also very hit-and-miss. We spotted a Lenovo ThinkPad P51 
(E3-1505M v6) for an eye-watering $5,732.95. The same machine goes for $3799 on 
Lenovo's Australian website.

And don't get us started on some of the grocery deals: dishwasher tablets are 
running for $24 while Woolies has the same product for $20. These kinds of 
products were supposed to be Amazon's killer proposition but it doesn't look 
like Coles or Woolworths have too much to worry about.

It's worth noting that these are the maximum prices on Amazon for these 
products. It's possible to find cheaper options if you refine your search and 
do some hunting around the site.

Much like eBay, the pricing varies considerably for the same exact product. 
Quality control also appears to be non-existent. We spotted a run-of-the-mill 
USB-C to USB Adapter for $12,939.95. No, really.

In other words, it has become clear that Amazon isn't the all-conquering, 
price-beating juggernaut that many were expecting. Some prices are good, some 
are average and others are flat-out terrible …


_______________________________________________
Link mailing list
[email protected]
http://mailman.anu.edu.au/mailman/listinfo/link

Reply via email to