Melbourne International Games Week

http://gamesweek.melbourne/melbourne-international-games-week-back-2019


The newest games and innovative technology from Australia and around the world 
will be on show at Melbourne International Games Week (MIGW).

Now in its fifth year, MIGW is the largest games festival in Asia Pacific, with 
30+ conferences, events, and activities for gamers, industry, educators and 
families.

More than 77,000 people will attend over nine days to explore the future of 
games, network and test their playing skills!

Digital games is now the largest entertainment market globally, worth more than 
the movie and music industries combined.

Australia’s games industry income alone is $2.2 billion and projected to grow 
to $3.3 billion by 2020.

MIGW brings together leading developers, games publishers and platforms to 
showcase Australia’s flourishing games industry, celebrate games culture and 
build business relationships. International companies like Nintendo, Microsoft, 
Sony, Valve, Epic and Apple will be coming to connect with Australian talent at 
this year’s MIGW.

Australia’s premier game development conference, Games Connect Asia Pacific 
(GCAP), returns for not two but three days of thought-provoking sessions for 
over 1,000 local and international games developers and, for the first time in 
2019, there is a Careers Fair.

Minister for Creative Industries Martin Foley said, “Melbourne is at the centre 
of Australia’s digital games industry – more than half of Australia’s digital 
games studios are based here and our games are played all over the world.”

“Our local studios are producing some of the most innovative games – from 
popular entertainment games like Armello, Hand of Fate and Mountain’s 
BAFTA-winning Florence, to serious games transforming business practices like 
Earthlight, currently being used by NASA to train astronauts.”

Games Week kicks-off with a rollicking ride in the first ever Australian Train 
Jam, ‘Locomojam’, where game developers will collaborate and create new games 
during an epic 27-hour journey from Brisbane to Melbourne, and display them at 
PAX AUS.

PAX AUS, the only PAX outside the USA, returns bigger and better in 2019, 
showcasing ground-breaking new products and titles, next generation virtual 
reality, traditional tabletop and boardgames, live music, cosplay and more!

The rising stars of Australia’s independent game-makers are also unveiled at 
PAX Rising.

MIGW also has plenty of family-friendly activities. For the first time, 
visitors can take a tour of Melbourne’s streets in 1910 and meet some of the 
city’s most notorious characters in new augmented reality game Misadventure in 
Little Lon.

Other program highlights include

• Education in Games Summit where leading educators show games transforming 
teaching and learning
• High Score: Composition and Sound Art in Gaming 2019, two days of expert 
talks, tech courses and hands-on workshops exploring music in games with Niamh 
Houston, Manami Matsumae and Takahiro Izutani
• Parallels: The Freeplay Showcase, a demonstration and discussion of the most 
experimental new games
• The Australian Game Developer Awards
• Invite only Games for Change Lunch

MIGW is an initiative of the Victorian Government in partnership with Film 
Victoria, ACMI, Game Developers’ Association of Australia and PAX AUS. Events 
will be held in the Melbourne CBD including the Melbourne Convention and 
Exhibition Centre, 5-13 October 2019.
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70% OF AUSTRALIANS PLAY VIDEO GAMES AND IT’S NOT WHO YOU THINK

http://gamesweek.melbourne/70-of-australians-play-video-games-and-its-not-who-you-think/


Women make and play games in record numbers

Digital games have become a favourite national pastime. Almost 70% of 
Australians are now playing digital games with women making up nearly half of 
all players.

Women are getting into games to de-stress, have fun, to improve their thinking 
skills and dexterity, to pass the time and for social engagement, research in 
the Interactive Games and Entertainment Association’s (IGEA) Digital Australia 
Report 2018 shows.

Far from a solitary pursuit, over 92% of people play games with others. And 
it’s not just young people.

The study shows that digital games are for the whole family. Adults aged over 
65 are the fastest-growing group of new players, while parents are also 
embracing the large number of family-friendly games available to bond with 
their children. Over 97% of homes with children have digital games.

Long-time video-game fan, game developer and mother of two, Clara Reeves is one 
of them. She says, “Games are a mainstream medium now. There is more range in 
content than a lot of people realise. There are contemplative artistic 
experiences, deep stories, things that give your brain a good workout… it’s not 
all shooters and dexterity-based games. Most people in our society interact 
with games now.”

“I play a lot of games with my kids…and a lot without my kids! They love it 
and, as a parent, I think it’s a good idea to play with them, to make sure 
you’re comfortable with the content.”

Clara is also one of the growing number of women making a career in Australia’s 
flourishing $2.2B digital games industry. As President of Hipster Whale, she 
oversees one of Australia’s most successful mobile development studio and 
publisher, famed for producing Crossy Road, played by over 200 million people 
worldwide.

The growing number of women working in games development is supported by 
organisations like Girl Geek Academy which teaches coding and other skills 
designed to increase the number of females working in games and successful STEM 
careers. More women working in games is also propelling broader content, like 
Ninja Pizza Girl, a game about beating bullies and building resilience, 
developed by Australian Nicole Starke and her family.

The latest, greatest and emerging games from Australia and the world will all 
be on show during Melbourne International Games Week (MIGW), 22–29 October. The 
largest games event in Asia Pacific, MIGW presents a range of events for 
families, consumers, industry, teachers, game-players and makers.

Minister for Creative Industries and a champion of the local games industry, 
Martin Foley says the Victorian Government created Melbourne International 
Games Week to celebrate and promote Melbourne’s strength as Australia’s games 
capital.

“Melbourne is home to half of Australia’s digital games industry. The games we 
create here are exported and enjoyed globally. Our local game developers have 
won Oscars and BAFTAs, produced games for the likes of Disney and Nintendo, and 
continue to capture the imaginations of players around the world.”

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