On Wed, 13 Jun 2007 09:13:38 -0700
David Stuart <[EMAIL PROTECTED]> wrote:

> The 'trade press' doesn't help, either.
>
> Every article has a different definition.  Every 'consultant/analyst' 
> report/<insert your favorite color here> -paper says everyone should be doing 
> 'it', and if you're not, you're not 'agile', or competitive, or ...  Major 
> FUD factor here.

The consultant and analyst exist to sell their own services,
which require that they are therefore the only one doing the right
version of something you need to be.

Even more impressive is the business model used by some market analysts
and trend analysts who ask everyone what they are doing, summarize the
answer and sell it back to the people the asked.

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