Subject: [DW] New Pew Internet report: Why most Facebook users get more than 
they give
From: Steven Clift <[email protected]>
To: [email protected]

A political excerpt of special interest to DoWire members is below ...


From: Lee Rainie <[email protected]>
Date: Fri, Feb 3, 2012 at 8:28 AM
Subject: New Pew Internet report: Why most Facebook users get more
than they give


Dear Steve

I thought you might be interested in findings we’ve just released that
surprised us for several reasons:

·         People get more from their Facebook friends than they give

·         Your friends on Facebook have more friends than you do

·         Friendship networks on Facebook are very sparse – their
density is only 12%

·         The reach of Facebook users is pretty amazing – the median
user can reach 31,000+ friends and friends of those friends; the
average user can reach 150,000+ folks

Our report is here http://pewinternet.org/Reports/2012/Facebook-users.aspx.

..

http://pewinternet.org/Reports/2012/Facebook-users/Part-3-The-Structure-of-Friendship/The-Structure-of-Frienship.aspx

Having more friends and being added to groups is associated with
attending political meetings

One of the most substantive and perhaps surprising findings from our
report on Social Networking Sites and Our Lives [1] was the strong
relationship between the use of Facebook and various forms of
political participation. We found that heavy Facebook users were much
more likely to attend political rallies and meetings, to try to
influence someone they know to vote for a specific candidate, and to
vote or intend to vote.

Data on use of specific Facebook activities adds further clarification
to our original findings.

A wide range of activities on Facebook were found to be associated
with attending political meetings (see Appendix A: Table 8). Although
the relatively weak relationship, the number of activities associated
with attending political meetings is very high.  Those users who have
more friends, have more friends of friends, were either added to a
Facebook group or added someone else to a group, sent more personal
messages, received more wall posts, tagged a friend in a photo, or
were tagged themselves in a photo, were more likely to report that
they attended a political meeting or rally.

Those added to Facebook groups are more likely to try to persuade
someone to vote for a specific candidate
Other political activities, such as voting and trying to influence
others to vote for a specific candidate, are associated with a more
specific set of Facebook activities.

Participation in Facebook groups, either by being added to a group or
adding someone else, was weakly associated with trying to influence
someone to vote in a specific way (see Appendix A: Table 9).

While we did find that Facebook users are more likely to vote in
general [1],  we did not uncover any specific Facebook activity that
was associated with a higher likelihood of voting. Rather, we found
that some activities were weakly associated with not voting – such as
having a friend request accepted (see Appendix A: Table 10).

We do not have a complete explanation for why Facebook users in
general are more likely to vote, but we found that this tendency is
slightly lower among those who have more friend requests accepted or
post links on the site.

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