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We can turn anyone in the world into a great leader, as long as  s/he is not a 
psychopath."
  --Dave R. Palmer,former principal of west point
"There is no any other school which made as many great leaders for America as 
west point!"
----Franklin Roosevelt,Former US president
 
Duty First-The West Point Way Of Leadership
                    World Tour. China Forum                
                    Oct. 16, 2007 Shanghai   Oct.18,2007 Beijing
l       The best business school on leadership development in the world!
l       The best leadership discipline making most great leaders in the 
history! 
l       Leadership principles which are respected and practiced by most 
business leaders and corporate managers .
       A milestone event in the field of leadership development in China will 
be held  in Oct. 2007. The west point way of leadership, which is widely 
recognized and respected all over the world, will officially land on China!

l       The west point way of leadership, which is respected and followed by so 
many local business leaders and senior managers,  will be uncovered of its 
secrets in Oct. 2007! 
l       Ed Ruggero, an accredited authority in the west point way of 
leadership, the main integrator of leadership principles in west point  and 
also the author of 11 best selling books, will come to speak in China for the 
1st time.
l       You can learn  the most systematic and in-depth program on the west 
point way of leadership in China!
The west point way of leadership is the best solution to the prevalent problems 
rooted in Chinese  companies such as low efficiency in enforcement and lack of 
sense of duty.


[Uniqueness of The west point way of leadership]
l       The Best  Business School of the World: Leaders of Furtune 500 
companies who graduated from West Point are much more than those graduated from 
any other business schools in the world.
l       Making Most American leaders: Many celebrities who created the American 
and even the world's history graduated from west point.
l       Most Effective and valuable :  Achievements and performance in each 
leadership discipline program in west point should be recognized only by action.
l       Needs most practices :You should devote  lifetime efforts to practicing 
and following the west point way of leadership.
l       Paying most attention to leadership character:  Leadership character is 
widely recognized by west point as the foundation for further leadership 
development.

[6 Reasons to participate]
"The West point way of leadership" China Forum is a milestone event in the 
field of  leadership development in China.
    We have learned so many leadership theories and methods both from overseas 
and developed by local experts. While the problem of low effectiveness in 
enforcement and lack of sense of duty can not be eradicated. That may be the 
main reason why so many Chinese entrepreneurs and managers respect, believe in 
and copy the West Point way of leadership.
Here are 6 reasons why you can't afford to miss it:
1.      This forum is a milestone event declaring the landing of west point way 
of leadership on China. The secrets of leadership development in West Point 
will be shared and taught.
2.      Ed Ruggero, keynote speaker of this forum, is an accredited authority 
in the west point way of leadership and the main integrator of leadership 
principles in west point. He was deeply involved in the academy's mission to 
help cadets become "leaders of character"  and  was chosen to co-author the US 
Army Field Manual Army Leadership, which is used throughout the service.
3.      Ed Ruggero is also a world class dynamic speaker. His ability of  
story-telling was widely recognized by FBI,Forbes, Times, History Channel......
4.      Renowned entrepreneurs, business leaders, senior managers from all over 
the country will gather together to share experiences. It's hard to call them 
together if not for the west point way of leadership.
5.      The west point way of leadership pays much more attention to  practices 
and application in real situation. Attendees will be taught how to apply the 
leadership development discipline programs from west point to their corporate 
environment.
6.      Famous entrepreneurs and leadership experts in China will participate 
in the brainstorming section sharing with attendees their precious experiences.
[Agenda of the Forum]
    Multi-sense learning methods will be employed in the training to simulate 
the situation and environment in West Point. Real stories will be shared for 
better understanding of leadership principles and characters.
Time    Content Speaker
08:50-09:00          Opening Speech     Master of Ceremony
09:00-10:30        Module 1: Leadership development in West Point・      
Leadership character development・       4 components of leadership in West 
Point・       4-phase leadership development      Case and Story       Ed 
Ruggero 
10:30-10:45          Tea Break   
10:45-12:00          Module 2:The west point way of leadership・ Duty First・     
Moral character and will power・ Shared value・   Obedience     Case and Story    
 Ed Ruggero  
12:00-13:30          Lunch       
13:30-14:15            Brainstorming:       West point way of leadership and 
the problem of enforcement in China        Master of CeremonyRenowned 
Entrepreneurs
14:15-15:30          Module 3:The west point way of leadership・ The rule of 
Honor・      Authorization・  Teamwork      Case and Story     Ed Ruggero  
15:30-15:45          Tea Break   
15:45-16:45          Module 4:      Practice of leadership principles of west 
point・    The west point way of leadership in China・      The West point way of 
leadership and the problem of enforcement in China・       How to develop the 
West point way of leadership     Experience Sharing   Ed Ruggero  
16:45-17:00          Q & A      Ed Ruggero 
17:00-17:15          Closing Ceremony   Master of Ceremony

[Bio of Ed Ruggero]
    Ed Ruggero is an authoritative researcher, innovative integrator and 
worldwide renowned promoter of the leadership principles and discipline mode in 
west point(United States Military Academy). His prominent achievements in 
studying, practicing and promoting the west point way of leadership are widely 
recognized and recommended by United States Military Academy, FBI Academy, 
Forbes Magazine...... 
    After graduating from West Point , Ed Ruggero was commissioned in the 
United States Army and served as an infantry officer in a variety of positions 
around the world. Awarded a Master's Degree in English from the University of 
North Carolina , Ed joined the faculty at West Point and was deeply involved in 
the academy's mission to help cadets become "leaders of character" dedicated to 
service to the nation. He made painstaking efforts in the research, integration 
and innovation of leadership discipline programs in west point and his 
achievements won worldwide recognition.
 His writings on leadership, his story-telling talents and the success of his 
first five books led to his being chosen to co-author the US Army Field Manual 
Army Leadership, which is used throughout the service.
 Ed Ruggero is also a world class dynamic speaker. he has helped clients as 
diverse as the FBI, CitiFinancial, the New York City Police Department, Time, 
Inc., the CIA, Forbes, SAS Institute, Johnson & Johnson, and Hugo Boss USA 
develop the kind of leaders that people want to follow.
Ed's non-fiction work includes Duty First: West Point and the Making of 
American Leaders, a study of leader development at the United States Military 
Academy, and Combat Jump: The Young Men Who Led the Assault Into Fortress 
Europe, July 1943. This book, which became a one-hour docu-drama on The History 
Channel, tells the story of America's first large scale use of paratroopers to 
lead an invasion. Ed is also the co-author of The Leader's Compass, which gives 
leaders tools to develop a personal leadership philosophy; and The Corporate 
Compass: Providing Focus and Alignment to Stay the Course. Ed's newest book, 
The First Men In: US Paratroopers and the Fight to Save D-Day, published in 
2006 by HarperCollins
Ed has appeared frequently on The History Channel, the Discovery Channel, CNBC 
and Fox and has spoken to audiences around the world on leadership, leader 
development and ethics. 

[Ed Ruggero's Clients Comments]

FBI Academy 
"You have a particular gift of not only finding the proper and interesting 
story..., but the information and tips you provided are immediately usable and 
practical for a wide variety of work settings. No one was bored and the 
feedback to me was outstanding.
 
Forbes Magazine 
 "What an outstanding day! …your talk was the centerpiece. Thanks for making 
"What an outstanding day! …your talk was the centerpiece. Thanks for making our 
guests feel a little of the magic of West Point and the inspiration that 
produces great leaders."
 
CEO Conference, Europe
"Thank you for the compelling insights into leadership you provided for our 
group of CEO's in Palermo, Sicily. You made that all-important personal 
connection [and] gave us strategies and real answers to the problems we face as 
leaders. The morning was engaging and challenging, and we left the conference 
better equipped than when we came."  
 
United States Military Academy
"I strongly endorse Mr. Edward J. Ruggero's abilities as both a motivational 
speaker and a recognized subject matter expert in leadership and management. He 
is a frequent guest at the United States Military Academy, West Point, New York 
speaking with both authority and confidence on these subjects…In closing, Ed 
Ruggero's primary qualification for speaking of these important issues is that 
he lives the values of honor, integrity and respect. There is no one today more 
qualified to address the importance of these issues."
  
Executive Department of New York State
"We wanted to thank you personally for helping us produce one of our best ever 
Conferences. Your presentation thoroughly engaged the audience of more than 800 
State managers and executives…Having a professional speaker like you delivering 
a strong leadership message - telling real-life stories from the 'trenches,' 
relating your military and journalistic experiences, and injecting humor 
throughout - provided an added bonus that made the day's events thoroughly 
enjoyable for all conference participants. Numerous participant evaluations 
specifically identified your presentation as what they liked best about the 
conference.
 
The History Channel
    I just wanted to thank you personally for taking the time to join us on 
History Channel International. Not only are you an authority in your field, 
you're clearly at ease on television and the combination made our panel 
discussion extremely compelling.
 
[Target Attendee]
l       President, CEO, General Manager, Vice GM, Director, Dept. and Division 
Manager, Regional Manager, team leader, project manager......
l       For the sake of building a common sense and understanding on the west 
point way of leadership, group registration is strongly recommended.
[Registration]
l       Standard Seat :RMB4880/person (including training fee, training 
materials, lunch and tea breaks)
l       VIP Seat: RMB8880/person and only for senior level leaders (including 
seat in VIP special area, training fee, training materials, VIP learning 
materials, Personal talk with ED, certificate, supper, lunch and tea breaks, 2 
books with Ed's signature))
l       Registration Information:
l       Special benefits are available for group registration with number of 
attendees over 10
l       Please confirm with us your registration no latter than Sept. 28

[Organizer]
(US)US Leadership Academy  US Military Academy  ASTD
(China)Lloyd's Logistics Limited
Co-sponsor:China Business
Website:www.500net.com.cn                      [EMAIL PROTECTED]
                                                  


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