Bunch of different reasons contribute to why ISPs phase them in and out.
Network Capacity - Capacity planning is normally based on the idea that
you over subscribe up stream capacity. If you get to many heavy users
on your network then it throws out your planning. This results in your
users getting an unacceptable experience. This in turn results in the
ISP getting a bad rep and loosing customers before they provision enough
capacity to fill the gap.
Marketing - Customers look for points of difference. Customers shop on
speed and data allowance. They want choice. Sure, in most cases you
can look at the plan offering and just 'know' which one is going to be
the best seller. But only offer them one choice and the option then
becomes a question of ISP1 or ISP2 rather than Plan1-ISP1 or Plan2-ISP1.
Good Will aspect of Marketing - If you offer up a plan with in May and
then add 15% more data to it in June then the customer feels you're
valuing their business.
Consider Xtra's Go Large - what additional value are Xtra going to offer
up to their customers next month?
Does this go some way to answering your question?
Cheers Don
Christopher D Maher wrote:
Hi Don,
Why do unlimited data plans fail?
Chris Maher.
--
Don Gould
www.thinkdesignprint.co.nz - www.tcn.bowenvale.co.nz -
www.bowenvale.co.nz - www.hearingbooks.co.nz - www.buxtonsquare.co.nz -
skype:ThinkDesignPrint?add - Good ideas: www.solarking.co.nz
