Dinesh Joshi wrote:
On Tuesday 13 June 2006 18:07, Saswata Banerjee & Associates wrote:
Speaking as an accountant and a costing / pricing advisor, I agree
with what was said earlier. You need to cut down the price. Even
though I can afford it, I think twice before buying a magazine at Rs.
150 (or even Rs. 100) a pop. Few people will want to buy a magazine
on sharing basis. It does not work.
I agree. Rs.100-150 is for a magazine which provides 2 DVDs and ~130
pages of content + ads on glossy paper. I wouldn't mind a magazine
which uses low quality paper. But dont you think that it would be very
cheap for them to just make an online magazine? I think with cost of
internet access ( ~200INR a month ) anybody can afford to read it
online if its priced at Rs.300-400 a year. The magazine cuts down on
the cost of printing and DVDs. Its purely the cost of hosting and
bandwidth.
Have you tried reading an online magazine while travelling by mumbai
local train, waiting for a bus, in the canteen, etc ?
For quiet a long time, the benefit of paper will outweigh the benefits
on online magazines.
In today's work environment, how many people can afford to go to
British Council Library (or any library) to read magazines ? Many of
us still read in transit or in the few leisure hours of morning or
after dinner. I wish I had time available like you to go to the
library.
Agreed.
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