Chris, The Panama ad platform changed the way Yahoo! charged customers for ads, how ads appeared in their search engine (and other places), how ads were ranked/displayed, and improved how expected relevance of an ad based on factors such as its historical click-through rate. The Panama ad platform needs a search engine (any search engine). If MS decided, they could use Yahoo!'s ad platform with their own search engine.
-g On Wed, Jul 29, 2009 at 1:24 PM, Chris Thomas<[email protected]> wrote: > It seems like very time the business press talks about Google's, Yahoo's or > Microsoft's search engine, they mention the respective ad platform as well > in the same breath. This confuses me as I thought those are two separate > things. Does Yahoo's ad platform, "Panama" have to have the search engine to > work? Or can it work without it? > > Chris > ________________________________ > From: Greg Nolan <[email protected]> > To: SoCal LUG Users List <[email protected]> > Sent: Wednesday, July 29, 2009 9:31:07 AM > Subject: Re: [LinuxUsers] MSFT - YHOO Deal Worries Some > > I'm curious about whose ad platform they are going to use. I worked > hard to help roll out project 'Panama' and shudder to think it may be > taken down. FWIW, there was a massive exodus of talent from Y! in q1 > of 2008 and since then the company has not moved forward (multiple > rounds of layoffs and constantly sagging stock). For Y! to stay > competitive, they HAD to partner with MS. I hope my buddies from > GoTo/Overture/Y!SM (Yahoo! search marketing) land softly. > > From Y!: > > "Some search Yahoos will have an opportunity to move over to > Microsoft. Others will remain with us working on the search experience > and other opportunities, and some, unfortunately, may not. I’m not > going to beat around the bush about this; there will be layoffs > related to this decision. I know this is unsettling, and I am very > sorry about that." > > Sucks. > > -g > > On Wed, Jul 29, 2009 at 8:18 AM, Chris Thomas <[email protected]> wrote: >> >> Looks like Microsoft and Yahoo finally strike a deal. Even though it is >> not a merger, it is still a big deal. Yahoo is going to use Microsofts >> search technology (Bing?). Yahoo used Hadoop to take the webpages they >> crawled and indexed them. >> >> http://developer.yahoo.net/blogs/hadoop/2008/02/yahoo-worlds-largest-production-hadoop.html >> >> Yahoo was one of the biggest contributors to the project. What will their >> role be now? Because of the search deal Rasmus, the creator of the PHP >> language, might be leaving Yahoo, one of the biggest PHP shops. >> http://twitter.com/rasmus/status/2908526145 >> >> There are also the concenrs about less competiton in the search market. >> The MSFT - YHOO still needs to be approved by the Federal Trade Commission. >> >> What do you guys think about the deal? >> >> Chris >> >> >> >> >> >> >> >> >> _______________________________________________ >> LinuxUsers mailing list >> [email protected] >> http://socallinux.org/cgi-bin/mailman/listinfo/linuxusers > _______________________________________________ > LinuxUsers mailing list > [email protected] > http://socallinux.org/cgi-bin/mailman/listinfo/linuxusers > > > _______________________________________________ > LinuxUsers mailing list > [email protected] > http://socallinux.org/cgi-bin/mailman/listinfo/linuxusers > >
