At 8:07 AM -0700 5/5/2000, Roger B.A. Klorese wrote:

>Follow Chuq's earlier points in this space.  It is his experience that
>confirmation, even easy methods, are confusing to most new netters, and
>they simply up and leave.  For him, that's a much more severe problem than
>the occasional attack.  For me right now, I use confirmation, but I also
>know that 25% or more of my potential subscribers give up either when they
>can't get confirmation right the first time or when asked for it at all.
>It's a web world -- people expect to click once and get what they're
>looking for, not a body cavity search.

It depends on the list. It depends on the audience. And it depends on 
lots of other factors.

I'm all for mailback validation where it makes sense. Unfortunately, 
some folks seem to think it's a panacea, and that by definition, it's 
the only possible solution. that's an overly simplistic view of life.

The busier the list, the more mailback validation makes sense. 
Getting stuffed onto a twice-a-month list is a lot different than 
getting stuffed on sf-lovers. One is an inconvenience, the other can 
drown you before you know what happened. the busier the list, the 
more you have to protect people from it.

And FWIW, turning off mailback validation does not imply you leave 
your list open.

My lists that don't mailback validate do other things to limit the 
chances of someone getting slammed. for instance, I don't have an 
email access point for subscriptions, so the standard "slam 
subscribe" tools out there are useless. I can't be part of an 
automated attack. All subscriptions come through a web site (or in my 
case, one of four web sites, three of which I don't have direct 
control over, which complicates things. And that's an issue Murr 
doesn't seem to catch -- not all of these issues are things where you 
have final say  on the matter)

The subscribe CGI should be protected from automated slam subscribes. 
How I'm doing this I won't say offhand, but email me privately if you 
want more details.

If you do these things, you limit slams to those where a user 
physically goes into the web site and types in an email address. 
Those still happen -- but the number is tiny.

The next level of defense is the welcome message. Every subscription 
gets one, and the welcome message includes multiple ways of 
unsubscribing, including a pre-encoded URL that takes you to the 
unsub page with the email address pre-loaded. It's literally a 
two-click operation. (it doesn't solve the problem of the person who 
won't read the mail, but.... ). Effectively, there IS a mailback 
validation here; it's opt-out instead of opt-in.

The next level of defense is that if you do this, you need to make 
sure you have administrative resources to answer and handle mail. the 
postmaster has to be available and responsive -- problems happen, 
they can't fester.

Finally, the system is set up to allow my to blackhole problem 
addresses and domains. If someone reports they're being repeatedly 
subscribed, they can be (and are) blackholed.

Not having mailback validation doesn't imply no protection. And to 
put it bluntly, I see a much higher incident of problems on my 
"normal" listservs through info/subscribe bombs than I do through my 
big system. The big system was designed to avoid the automated bomber 
tools, and that in itself solves 99% of the problems.

There is no one true way of doing email systems. Those who think so 
need to widen their horizons. Life is complicated, email is 
exceptionally complicated, and simplistic "this is the only way 
things can work" responses are, oh, non-constructive. There are many 
different ways email is being used, with different audiences, and you 
need to target your solutions to your needs and audience.

-- 
Chuq Von Rospach - Plaidworks Consulting (mailto:[EMAIL PROTECTED])
Apple Mail List Gnome (mailto:[EMAIL PROTECTED])

And they sit at the bar and put bread in my jar
and say 'Man, what are you doing here?'"

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