http://cnnfn.com/digitaljam/newsbytes/129318.html

Amazon Bookstore Suing Amazon.com 
 April 15, 1999: 12:58 a.m. ET

MINNEAPOLIS, MINNESOTA, U.S.A. (NB) -- By Bob Woods, 
Newsbytes. A feminist bookstore that took its name from a 
legendary all- female group of warriors is taking on a formidable, 
modern foe - a company whose name epitomizes Internet 
electronic commerce. Minneapolis, Minn.-based Amazon 
Bookstore Inc. said it filed a trademark infringement lawsuit against 
Net retailing giant Amazon.com Inc. [NASDAQ:AMZN]. The 
physical bookstore has hired the trademark and intellectual 
property law firm Fish & Richardson to sue the cyberspace-based 
book, music, video, gift, and now auction concern, Amazon 
Bookstore President Barb Wieser told Newsbytes today. 

Amazon Bookstore seeks unspecified damages against 
Amazon.com, as well as the cancellation of Amazon.com's federal 
trademark registrations using the word "amazon," saying the e- 
commerce giant "knowingly infringed (Amazon Bookstore's) 
trademark." Amazon Bookstore's lawsuit also claims Amazon.com 
is causing confusion among its customers as to the real-world 
bookstore's affiliation with Amazon.com. 

"The rapid growth and vast size of Amazon.com, along with its 
massive marketing expenditures, is overwhelming Amazon 
Bookstore and negating its attempts to alleviate the confusion and 
preserve its unique identity," attorney Mathias W. Samuel of Fish 
& Richardson said in a statement. 

| The lawsuit was filed April 7 in U.S. District Court in Minneapolis,
|  Wieser said. While Amazon Bookstore has not officially
|  registered its trademark, it claims ownership through almost 30
|  years of use. 

Wieser admitted the bookstore has seen a slight uptick in orders 
because of the confusion, but the company's coffers haven't seen 
any real increase in revenues. "But we lose more than we gain 
because of our loss of identity," Wieser said.

[...]

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